Understanding the Current Dynamics of the Hospitality Industry in Morocco: Challenges and Issues

Youssef El Azyzy

doi:10.25145/j.pasos.2025.23.044

Autores

Youssef El Azyzy Higher School of Technology of Essaouira https://orcid.org/0000-0003-3609-788X

DOI:

https://doi.org/10.25145/j.pasos.2025.23.044

Palavras-chave:

Desafios, Questões, Tendências, Hotelaria, Marrocos

Resumo

Este artigo fornece uma visão geral essencial do estado atual da indústria hoteleira em Marrocos, considerando o seu contexto num país em desenvolvimento com uma expansão turística significativa. O principal objetivo deste estudo é analisar os desafios e problemas enfrentados pela indústria, utilizando uma abordagem qualitativa baseada em dados secundários de várias fontes, tais como artigos de revistas, livros e recursos online. Os resultados revelam desafios importantes, como a sazonalidade acentuada, o aumento da concorrência e a falta de mão de obra qualificada. A discussão que se segue também explora as tendências emergentes, como a sustentabilidade e os avanços tecnológicos. Esta análise aprofundada fornece uma orientação valiosa para as partes interessadas do sector e para os decisores das políticas públicas, a fim de enfrentar os desafios e promover o desenvolvimento sustentável no sector hoteleiro marroquino.

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Biografia do Autor

Youssef El Azyzy, Higher School of Technology of Essaouira

Interdisciplinary Research Laboratory in Environment, Management, Energy, and Tourism (LIREMET)

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