Understanding the Current Dynamics of the Hospitality Industry in Morocco: Challenges and Issues

Youssef El Azyzy

doi:10.25145/j.pasos.2025.23.044

Authors

Youssef El Azyzy Higher School of Technology of Essaouira https://orcid.org/0000-0003-3609-788X

DOI:

https://doi.org/10.25145/j.pasos.2025.23.044

Keywords:

Challenges, Issues, Trends, Hospitality, Morocco

Abstract

This article provides an essential overview of the current state of the hotel industry in Morocco, in the context of a developing country experiencing significant tourist expansion. The main objective of this study is to analyse the challenges and issues faced by the industry, using a qualitative approach based on secondary data from various sources such as journal articles, existing literature and online resources. The findings reveal major challenges such as pronounced seasonality, increased competition, and a scarce qualified workforce. The ensuing discussion likewise explores emerging trends such as sustainability and technological advancements. This in-depth analysis provides valuable guidance for industry stakeholders and public policy decision-makers to address challenges and promote sustainable development in the Moroccan hotel industry.

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Editor & editorial board: profiles
Academic society: PASOS. Revista de Turismo y Patrimonio Cultural
Publisher: Instituto Universitario de Investigación Social y Turismo. Universidad de La Laguna (España) - Instituto Universitario da Maia ISMAI (Portugal)

Author Biography

Youssef El Azyzy, Higher School of Technology of Essaouira

Interdisciplinary Research Laboratory in Environment, Management, Energy, and Tourism (LIREMET)

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