BTA’s Cool Britannia: British national identity in the new Millennium

José Igor Prieto Arranz

doi:10.25145/j.pasos.2006.04.013

Autores

José Igor Prieto Arranz Universitat de les Illes Balears

DOI:

https://doi.org/10.25145/j.pasos.2006.04.013

Palavras-chave:

Grã-Bretanha, Gênero, Identidade nacional, Promoção turística

Resumo

Este trabalho fornece uma visão sobre a imagem da Grã-Bretanha resultante do discurso de promoção turística britânica, como refletido em materiais publicados pela British Tourist Authority, agora oficialmente renomeado VisitBritain. Nossa análise nos levará a afirmar que uma nova imagem do país –Cool Britanniahas tem sido cada vez mais destaque em materiais BTA desde o final dos anos 1990, coincidindo com o novo período de trabalho no cargo. Argumenta-se que esta imagem verdadeiramente pós-moderna, actualmente em luta para se tornar hegemónica, pode ser analisada em termos de identidade nacional, deixando assim para trás o conceito tradicional de património, pelo menos porque a Britânia já não se pode reconhecer num corpo falecido que está a ser artificialmente preservado.

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Biografia do Autor

José Igor Prieto Arranz, Universitat de les Illes Balears

Member of the research group L’Expressió de la Diversitat Cultural en el Món Anglòfon. Member of the Departament de Filologia Espanyola, Moderna i Llatina, Universitat de les Illes Balears

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