Remodelação de uma linguagem mutável do turismo: do monólogo ao diálogo e trílogo

Autores

  • Graham M. S. Dann

DOI:

https://doi.org/10.25145/j.pasos.2012.10.053

Palavras-chave:

linguagem do turismo, monólogo, modernismo, diálogo, triálogo, remodelação

Resumo

Quando começou a desenvolver o “linguagem do turismo”, o turismo fazia parte do projeto “modernista”, cujo discurso unilateral e monológico tinha surgido sob parâmetros de controle social. Actualmente, porém, temos provas de que este discurso sofreu uma transformação, devido à difusão da comunicação digital na Internet. Com efeito, existe hoje um espírito pós-moderno“”, mais igualitário, aberto ao diálogo e inclusive ao “triálogo” entre os principais interlocutores do turismo: a indústria do turismo, o turista e a comunidade receptora. Por esta razão, é necessária uma nova perspectiva heurística, que reflicta as mudanças em tão rápida evolução. Em seguida, será abordada uma análise sistemática de três modelos constitutivos, que ilustram conjuntamente o paradigma em mutação dos meios de comunicação, hoje abertos à maior democratização.

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Biografia do Autor

Graham M. S. Dann

Finnmark University College (Norway)

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Publicado

2012-07-16

Como Citar

S. Dann, G. M. (2012). Remodelação de uma linguagem mutável do turismo: do monólogo ao diálogo e trílogo. PASOS Revista De Turismo Y Patrimonio Cultural, 10(4), 59–70. https://doi.org/10.25145/j.pasos.2012.10.053

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Instituto Universitario de Investigación Social y Turismo. Universidad de La Laguna (España) - Instituto Universitario da Maia ISMAI (Portugal)