The impact of beer type, pizza spiciness and gender on match perceptions

Authors

  • Robert J. Harrington
  • Daniel C. Miszczak
  • Michael C. Ottenbacher

DOI:

https://doi.org/10.25145/j.pasos.2008.06.014

Keywords:

food and drink pairing, spice, beer, pizza, gender differences

Abstract

This exploratory study surveys preferences of participants towards pairing three categories of beer (lager, ale and stout) with a non-spicy and spicy pizza. The goals of this study are to determine the level of a ‘just right’ match of pizza style with each beer type, determine any differences by gender, and to explore if spice has an impact on participants’ beer selection and beer preference. Implications of this research apply to restaurateurs’ ability to appropriately cater their beer and pizza offerings in terms of menu design and pro-duct delivery.

 

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Author Biographies

Robert J. Harrington

Robert J. Harrington is Associate Professor and Endowed Chair in Hospitality & Restaurant Management Pro- gram. University of Arkansas (USA).

Daniel C. Miszczak

Daniel C. Miszczak is a graduate student in the School of Hospitality & Tourism Management. University of Guelph (Canada).

Michael C. Ottenbacher

Michael C. Ottenbacher is Associate Professor in the School of Hospitality & Tourism Management. San Diego State University (USA).

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Published

2008-04-17

How to Cite

Harrington, R. J., Miszczak, D. C., & Ottenbacher, M. C. (2008). The impact of beer type, pizza spiciness and gender on match perceptions. PASOS Revista De Turismo Y Patrimonio Cultural, 6(2), 173–188. https://doi.org/10.25145/j.pasos.2008.06.014

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Instituto Universitario de Investigación Social y Turismo. Universidad de La Laguna (España) - Instituto Universitario da Maia ISMAI (Portugal)