A formação da imagem turística induzida: um modelo conceitual
DOI:
https://doi.org/10.25145/j.pasos.2009.07.018Keywords:
Induced image, Tourism destination, Tourist agents, Relational networks, KnowledgeAbstract
Taking into account that tourism destination image has been considered one of the most in- fluential elements on the competitiveness of tourism destinations; the main aim of this paper is to elabo- rate a conceptual framework depicting the influence of the tourist destination network on its emitted image. By assuming that the image of a tourism destination is nothing more than a social construction resulting from the interactions of various intervening agents, such as public administration, local institu- tions, tourist businesses, etc., we propose a model in order to map the effects of the relational networks of a local tourist destination on the ‘quality’ of its induced image as a type of knowledge asset, and therefore, on its competitiveness.
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