Comprendre les Dynamiques Actuelles de l'Industrie Hôtelière au Maroc : Défis et Enjeux

Autores/as

DOI:

https://doi.org/10.25145/j.pasos.2025.23.044

Palabras clave:

Défis, Enjeux, Tendances, Hospitalité, Maroc

Resumen

Cet article offre un aperçu essentiel de l'état actuel de l'industrie hôtelière au Maroc, considérant son contexte dans un pays en développement et en pleine expansion touristique. L'objectif principal de cette étude est d'analyser les défis et les enjeux rencontrés par l'industrie, en utilisant une approche qualitative basée sur des données secondaires provenant de diverses sources telles que des articles de revues, des livres et des ressources en ligne. Les résultats révèlent des défis majeurs tels que la saisonnalité marquée, la concurrence accrue et la pénurie de main-d'œuvre qualifiée. La discussion qui en découle explore également des tendances émergentes telles que la durabilité et les avancées technologiques. Cette analyse approfondie fournit des orientations précieuses pour les acteurs du secteur et les décideurs de politiques publiques afin de relever les défis et de favoriser le développement durable de l'industrie hôtelière marocaine

Descargas

Los datos de descargas todavía no están disponibles.

Datos de publicación

Metric
Este artículo
Otros artículos
Revisores/as por pares 
1
2,4

Perfil evaluadores/as  N/D

Declaraciones de autoría

Declaraciones de autoría
Este artículo
Otros artículos
Disponibilidad de datos 
N/D
16%
Financiación externa 
No
32%
Conflictos de intereses 
N/D
11%
Metric
Esta revista
Otras revistas
Artículos aceptados 
53%
33%
Días para la publicación 
453
145

Indexado en

Editor y equipo editorial
Perfiles
Editorial 
Instituto Universitario de Investigación Social y Turismo. Universidad de La Laguna (España) - Instituto Universitario da Maia ISMAI (Portugal)

Biografía del autor/a

Youssef El Azyzy, Higher School of Technology of Essaouira

Interdisciplinary Research Laboratory in Environment, Management, Energy, and Tourism (LIREMET)

Citas

Agyemang, O., & Osei-Assibey, E. (2017). The impact of integrated management systems on organizational performance: A study of manufacturing firms in Ghana. International Journal of Productivity and Performance Management, 66(6), 802-822.

Alok, K. (2017). Issues and challenges in hospitality industry: A case of Uttarakhand. Tourism and Travelling, 1(1), 51-57. doi:10.21511/tt.1 (1).2017.05

Anderson, R. I., Fish, M., Xia, Y., et al. (1999). Measuring efficiency in the hotel industry: A stochastic frontier approach. International Journal of Hospitality Management, 18, 45–57.

Anning-Dorson, T. and Nyamekye, M.B. (2020), "Be flexible: turning innovativeness into competitive advantage in hospitality firms", International Journal of Contemporary Hospitality Management, Vol. 32 No. 2, pp. 605-624. https://doi.org/10.1108/IJCHM-12-2018-1014

Assaf, A. G., Josiassen, A., & Woo, L. (2018). What Drives the Corporate Social Responsibility of Hospitality Firms? International Journal of Hospitality Management, 72, 17-26.

Ayachit, M., & Chitta, S. (2021). A systematic review of Burnout studies from the Hospitality literature. Journal of Hospitality Marketing & Management, 31(2), 125–144. https://doi.org/10.1080/19368623.2021.1957743

Aynalem, S., Birhanu, K., & Tesefay, S. (2016). Employment opportunities and challenges in tourism and hospitality sectors. Journal of Tourism & Hospitality, 5(6), 1-5.

Boley, B. B., & Uysal, M. (2018). Competitive synergy through practicing triple bottom line sustainability: Evidence from three hospitality case studies. Tourism and Hospitality Research, 18(2), 157-169.

Book, L., Gatling, A., & Kim, J. (2019). The effects of leadership satisfaction on employee engagement, loyalty, and retention in the hospitality industry. Journal of Human Resources in Hospitality & Tourism, 1-26.

Buhalis, D., Papathanassis, A., & Vafeidou, M. (2022). Smart Cruising: Smart technology applications and their diffusion in cruise tourism. Journal of Hospitality and Tourism Technology. https://doi.org/10.1108/JHTT-05-2021-0155

Camison, C., & Monfort-Mir, V. M. (2012). Measuring innovation in tourism from the Schumpeterian and the dynamic-capabilities perspectives. Management in Tourism, 33, 776-789.

Chen, Y., & Biswas, M. I. (2021). Turning Crisis into Opportunities: How a Firm Can Enrich Its Business Operations Using Artificial Intelligence and Big Data during COVID-19. Sustainability, 13, 12656. https://doi.org/10.3390/su132212656

Chung, K., & D’Annunzio-Green, N. (2018). Talent management practices in small- and medium-sized enterprises in the hospitality sector: An entrepreneurial owner-manager perspective. Worldwide Hospitality and Tourism Themes, 10(1), 101-116.

Deery, M. and Jago, L. (2015), Revisiting talent management, work-life balance and retention strategies. International Journal of Contemporary Hospitality Management. 27(3), pp. 453-472. https://doi.org/10.1108/IJCHM-12-2013-0538

Fuster Uguet, M., Giner Sánchez, D., Celdrán Bernabéu, M. A., & Coll Ramis, M. Ángel . (2023). La incidencia de los medios sociales en la gestión de la presencia online del sector hotelero. El caso de Mallorca. PASOS Revista De Turismo Y Patrimonio Cultural, 21(3), 515–525. https://doi.org/10.25145/j.pasos.2023.21.035

El Azyzy, Y., & Sabri, M. (2023). The Hospitality Industry in times of Covid: Changes in management and recovery strategies: a look from the hotel sector in Marrakech. International Journal of Economics, Finance & Management Studies, 6, 2464–2478.

El-Said, O,A. (2013). Effects of creativity support and diversity management on employees perception of service quality in hotels. Journal of Human Resources in Hospitality & Tourism 12 (3), 291-312

Gardini, M. (2015). The Challenge of Branding and Brand Management: Perspectives from the Hospitality Industry. Tourism and Leisure. Springer Gabler. https://doi.org/10.1007/978-3-658-06660-4_16

Ghani, B., Zada, M., Memon, K. R., Ullah, R., Khattak, A., Han, H., Ariza-Montes, A., & Araya-Castillo, L. (2022). Challenges and strategies for employee retention in the hospitality industry: A review. Sustainability, 14, 2885. https://doi.org/10.3390/su14052885

Golubovskaya, M., Solnet, D., & Robinson, R. N. (2019). Recalibrating talent management for hospitality: A youth development perspective. International Journal of Contemporary Hospitality Management, 31(10), 4105–4125.

Gustavo, N. (2019). Trends in Hospitality Marketing and Management: Facing the 21st Century Challenges. In L. Cagica Carvalho & P. Isaías (Eds.), Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy (pp. 311-337). IGI Global. https://doi.org/10.4018/978-1-5225-6307-5.ch014

Hall, C. M., Scott, D., & Gössling, S. (2020). Pandemics, transformations and tourism: be careful what you wish for. Tourism Geographies, 22(3), 577-598.

Haut-Commissariat au Plan. (2023). Comptes Nationaux 2022.

Hinkin, T. R., & Tracey, J. B. (2008). The effects of training on employee turnover and job satisfaction: A meta-analysis. Personnel Psychology, 61(2), 345–376.

Ivanov, S., Seyitoğlu, F., Yaneva, V., & Ivanova, M. (2023). Independent or chain-affiliated hotel? The dilemma of hotel employees. Tourism and Hospitality Management, 29(2), 297–301. https://doi.org/10.20867/thm.29.2.7

Johnson, A. (2019). We are not yet done exploring the hospitality workforce. International Journal of Hospitality Management. https://doi.org/10.1016/j.ijhm.2019.102402

Johnson, K., Huang, T., & Doyle, A. (2019). Mapping talent development in tourism and hospitality: A literature review. European Journal of Training and Development, 13(9), 821–841.

Kansakar, P., Munir, A., & Shabani, N. (2019). Technology in the Hospitality Industry: Prospects and Challenges. IEEE Consumer Electronics Magazine, 8(3), 60-65. doi:10.1109/MCE.2019.2892245

Kapferer, J.-N., et al. (2017). Advances in Luxury Brand Management. Journal of Brand Management: Advanced Collections. https://doi.org/10.1007/978-3-319-51127-6_2

Khurana, K., & Ataniyazova, Z. (2024). Exploring the vital role of human resource management in the progress of Uzbekistan’s tourism sector. Cogent Arts & Humanities, 11(1). https://doi.org/10.1080/23311983.2024.2311002

Lukosch, H. K., Stash, N., & Schaefer, D. (2017). Digital transformation in hospitality. In Digital Marketplaces Unleashed (pp. 41-49). Springer.

Mathieu.M, Eschleman . K.J,Cheng. D. (2019). Meta-analytic and multiwave comparison of emotional support and instrumental support in the workplace. Journal of Occupational Health Psychology. 24(3), 387-409

Ministère du Tourisme Marocain. (2024). Statistiques annuelles 2023.

Messaoudi, A., & El Abidi, A. (2021). L’impact de la culture d’innovation sur la performance des innovations: Cas des innovations de procédés et de produits dans les PME familiales dans le grand Agadir. Revue française d’Économie et de Gestion, 2(6), 236–255.

Mousavi, E. S., Hafezalkotob, A., Makui, A., & Sayadi, M. K. (2021). Hotel pricing decision in a competitive market under government intervention: a game theory approach. International Journal of Management Science and Engineering Management, 16(2), 83–93. https://doi.org/10.1080/17509653.2021.1873202

Nafzaoui, M. A., & El Kezazy, H. (2022). Contrôle de gestion dans l'industrie hôtelière: Analyse des outils et des enjeux pour une gestion performante et durable. Revue du contrôle, de la comptabilité et de l’audit, 6(1), 75–88.

Neuhofer, B., Buhalis, D., & Ladkin, A. (2020). Technology in Hospitality and Tourism: Theory, Practice and Opportunities. Springer.

Observatoire National du Tourisme. (2021). Etude sur la répartition géographique du tourisme au Maroc.

Patafta, D., & Milohnić, I. (2022). Challenges of managerial communication in hotel business operations. Tourism & Hospitality Industry, Congress Proceedings, 209-225.

Ritchie, J. R. B., & Crouch, G. I. (2000). The Competitive Destination: A Sustainability Perspective. Tourism Management, 21(1), 1-7.

Robinson, R. N., & Barron, P. E. (2007). Developing a framework for understanding the impact of deskilling and standardisation on the turnover and attrition of chefs. International Journal of Hospitality Management, 26 (4), 913-926

Rossidis, I., Belias, D., & Vasiliadis, L. (2021). Strategic Hotel Management in the Hostile International Environment. Culture and Tourism in a Smart, Globalized, and Sustainable World. Springer Proceedings in Business and Economics. https://doi.org/10.1007/978-3-030-72469-6_21

Saarinen, J. (2020). Tourism and sustainable development goals: Research on sustainable tourism geographies. Tourism Geographies, 22(1), 4-16.

Santa Cruz, F. G., López-Guzmán, T., & Sánchez Cañizares, S. M. (2014). Analysis of job satisfaction in the hotel industry: A study of hotels in Spain. Journal of Human Resources in Hospitality & Tourism, 13(1), 63-80.

Santucci de Oliveira, B., Lisboa Sohn, A. P., & Pontes, N. (2024). Inteligencia emocional en el turismo: Un estudio sobre trabajadores de empresas de restauración en el sur de Brasil. PASOS Revista De Turismo Y Patrimonio Cultural, 22(1), 91–102. https://doi.org/10.25145/j.pasos.2024.22.006

Schonfeld ,I.S , Bianchi, R. (2016). Burnout and Depression: Two Entities or One? Journal of clinical Psycology. 72 (1), 22-37. https://doi.org/10.1002/jclp.22229

Sigala, M. (2018). Service operations management in the era of digitalization and smart tourism: Challenges and opportunities. Journal of Service Management, 29(5), 834–859.

Semi, G., & Tonetta, M. (2021). Marginal hosts: Short-term rental suppliers in Turin, Italy. Environment and Planning A: Economy and Space, 53(7), 1630-165 https://doi.org/10.1177/0308518X20912435

Tauhid Ahmed Bappy & Md. Ashikur Rahman Avi, (2021). Technological Innovation Application in the Tourism and Hospitality Industry of Bangladesh. In Springer Books (pp. 63-77). https://doi.org/10.1007/978-981-16-2434-6_4

Teixeira, R., Vrontis, D., O'Neil, M., & Pecotic Kaufman, J. (2020). Challenges and opportunities in hotel management: A systematic literature review. International Journal of Contemporary Hospitality Management, 32(1), 174–206.

Tugores, M., & García, D. (2015). The Impact of Innovation on Firms’ Performance: An Analysis of the Hotel Sector in Majorca. Tourism Economics, 21(1), 121-140. https://doi.org/10.5367/te.2014.0440

Tussyadiah, I. P. (2020). A review of research into automation in tourism: Launching the Annals of Tourism Research curated collection on artificial intelligence and robotics in tourism. Annals of Tourism Research, 81, 102883. https://doi.org/10.1016/j.annals.2020.102883

Weng Marc Lim, K., Mohamed Jasim, & Madhumita Das. (2024). Augmented and virtual reality in hotels: Impact on tourist satisfaction and intention to stay and return. International Journal of Hospitality Management, 116.

World Tourism Organization (UNWTO). (2023). World Tourism Barometer. Volume 21. Issue 4. EXCERP

World Travel & Tourism Council (WTTC). (2023). Global Travel & Tourism: Economic impact. https://wttc.org/news-article/global-travel-and-tourism-catapults-into-2023-says-wttc

Publicado

2025-07-17

Cómo citar

El Azyzy, Y. (2025). Comprendre les Dynamiques Actuelles de l’Industrie Hôtelière au Maroc : Défis et Enjeux. PASOS Revista De Turismo Y Patrimonio Cultural, 23(3), 685–700. https://doi.org/10.25145/j.pasos.2025.23.044