Qual é o perfil do enoturista espanhol? Uma abordagem empírica baseada na análise de 684 enoturistas
DOI:
https://doi.org/10.25145/j.pasos.2027.25.017Palavras-chave:
Enoturismo, Espanha, Gastronomia, Infraestruturas turísticas, VinhoResumo
O sector vitivinícola espanhol enfrenta desafios estruturais como a queda do consumo interno e o aumento da concorrência internacional. Neste contexto, o enoturismo consolida-se como uma estratégia fundamental para reforçar a sustentabilidade das adegas e valorizar os territórios vitivinícolas. Este estudo analisa o perfil sociodemográfico, os hábitos de viagem, as motivações e a satisfação de 684 enoturistas espanhóis, recorrendo a técnicas estatísticas como a análise de componentes principais, a segmentação K-means e a ANOVA de Kruskal-Wallis. Os resultados indicam que o enoturista típico é um adulto de meia-idade, com nível de escolaridade médio-alto e rendimentos médios-altos, que valoriza especialmente a gastronomia e a qualidade das infraestruturas turísticas. Identificam-se, ainda, diferentes fatores associados a elevados níveis de satisfação, evidenciando a necessidade de conceber ofertas enoturísticas flexíveis e adaptadas a perfis diversos, fornecendo evidências úteis para a gestão e o marketing turístico.Downloads
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