Sustainable Tourism in the EU: A Willingness Index Based on Behavioural Intentions

Conceição Castro; Teresa Dieguez

doi:10.25145/j.pasos.2027.25.003

Autores

Conceição Castro CEOS.PP, ISCAP, Polytechnic of Porto https://orcid.org/0000-0002-1550-5867
Teresa Dieguez https://orcid.org/0000-0002-4886-1446

DOI:

https://doi.org/10.25145/j.pasos.2027.25.003

Palavras-chave:

Turismo sustentável, Intenções comportamentais, Índice de disposição, Fatores sociodemográficos, União Europeia

Resumo

Este estudo examina a disposição dos cidadãos da União Europeia (UE) para adotar comportamentos turísticos sustentáveis, com base nos dados do Flash Eurobarómetro 499. Foi desenvolvido um índice de disposição para o comportamento turístico sustentável (WSTB) a partir de nove intenções comportamentais, mediante análise fatorial exploratória, oferecendo uma medida sintética e comparável da prontidão individual para viajar de forma sustentável. Recorreu-se a estatísticas descritivas e testes de qui-quadrado para avaliar a variação entre género, idade, ocupação, tipo de comunidade, nacionalidade e frequência de viagem. As mulheres, os jovens, os trabalhadores por conta de outrem e os viajantes frequentes revelaram maior propensão para adotar comportamentos sustentáveis. Os Estados-Membros da UE foram classificados com base no índice WSTB: a Roménia, a Suécia e a Eslováquia ocupam as primeiras posições, enquanto a Bulgária, Malta e Portugal registam as pontuações mais baixas. Os resultados evidenciam disparidades consideráveis entre os Estados-Membros, sendo necessárias políticas específicas, alinhadas com as características sociodemográficas e culturais de cada país, para promover a mudança de comportamento e práticas de turismo sustentável mais harmonizadas entre os europeus.

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