The industry-academia relationship in Brazilian Tourism Higher Education: Faculty’ perceptions

Mateus José  Alves Pinto; Marcia Shizue Massukado Nakatani

doi:10.25145/j.pasos.2025.23.064

Autores

Mateus José Alves Pinto Embratur - Brazilian Tourism Board https://orcid.org/0000-0002-9772-6072
Marcia Shizue Massukado Nakatani Universidade Federal do Paraná https://orcid.org/0000-0002-6307-6673

DOI:

https://doi.org/10.25145/j.pasos.2025.23.064

Palavras-chave:

turismo, ensino superior, setor-academia, corpo docente, Brasil

Resumo

This collective case study looked at the faculty’ perceptions on understanding the nature of the industry-academia relationship using multiple sources: 15 semi-structured interviews with coordinators of undergraduate tourism degrees, an analysis of the program’s curricula, and documentary and bibliographic references. The study has identified five strengths and six problems. Then, we summarize factors that are enabling or holding back a closer industry-academia relationship. The findings indicate that undergraduate thesis, alumni network within tourism organizations, and scientific communication build a strong bond between academia and industry. On the contrary, overemphasizing non-vocational education, a multidisciplinary program content without industry alignment, and pursuing a career in the public sector hinder a more genuine industry-academia relationship. In sum, this study has contributed to understanding the academia’s paths to a closer relationship with the industry, which could narrow the gap between what is expected from students and what they perform in the labor market.

Downloads

Não há dados estatísticos.

##plugins.generic.pfl.publicationFactsTitle##

##plugins.generic.pfl.thisArticle##

##plugins.generic.pfl.otherArticles##

##plugins.generic.pfl.peerReviewers##

##plugins.generic.pfl.numPeerReviewers##

##plugins.generic.pfl.averagePeerReviewers##

##plugins.generic.pfl.reviewerProfiles## Indisp.

##plugins.generic.pfl.authorStatements##

##plugins.generic.pfl.dataAvailability##

##plugins.generic.pfl.dataAvailability.unsupported##

##plugins.generic.pfl.averagePercentYes##

##plugins.generic.pfl.funders##

##plugins.generic.pfl.funders.no##

##plugins.generic.pfl.numHaveFunders##

##plugins.generic.pfl.competingInterests##

Indisp.

##plugins.generic.pfl.averagePercentYes##

##plugins.generic.pfl.forThisJournal##

##plugins.generic.pfl.otherJournals##

##plugins.generic.pfl.articlesAccepted##

##plugins.generic.pfl.numArticlesAccepted##

##plugins.generic.pfl.numArticlesAcceptedShort##

##plugins.generic.pfl.daysToPublication##

##plugins.generic.pfl.numDaysToPublication##

145

##plugins.generic.pfl.indexedIn##

##plugins.generic.pfl.indexedList##

##plugins.generic.pfl.editorAndBoard##: ##plugins.generic.pfl.profiles##
##plugins.generic.pfl.academicSociety##: PASOS. Revista de Turismo y Patrimonio Cultural
##plugins.generic.pfl.publisher##: Instituto Universitario de Investigación Social y Turismo. Universidad de La Laguna (España) - Instituto Universitario da Maia ISMAI (Portugal)

Biografia do Autor

Mateus José Alves Pinto, Embratur - Brazilian Tourism Board

Bachelor and Master in Tourism from the Federal University of Paraná (UFPR). Currently, Mateus works as an Advisor in the Experiences and International Competitiveness Department of Embratur - Brazilian Tourism Board. Always in search of information, innovation and trends he also conducts research with the Tourism, Education, Employment and Market Research Group (TEEM) at UFPR

Marcia Shizue Massukado Nakatani, Universidade Federal do Paraná

PhD, is an associate professor and researcher in the Department of Tourism at the Federal University of Paraná, Curitiba, Brazil (undergraduate and postgraduate courses in tourism). Coordinator of the TURITEC Laboratory (DETUR/UFPR) and co-leader of the CNPq Research Group TURITEC - Tourism, Technology, Information, Communication and Knowledge (2008- ). Ad hoc reviewer for tourism journals, tourism events, and funding agencies. Her major research interests are methodologies and knowledge construction in tourism, social technologies and tourism, social innovation, and work and tourism.

Referências

Airey, D. (2005) Growth and Development. In: Airey, D. & Tribe, J. (eds) An International Handbook of Tourism Education. Oxford: Elsevier, op. 13-24.

Almeida Filho, N. (2007) Universidade Nova: textos críticos e esperançosos. Brasília: Editora da Universidade de Brasília.

Ansarah, M. G. R. (2002) Formação e capacitação do profissional em turismo e hotelaria: reflexões e cadastro das instituições educacionais no Brasil. São Paulo: Aleph.

Aranha, K. C., & Rocha, F. D. C. (2014) Reflexões acerca do ensino no curso superior de turismo: realidade, desafios e tendências. Revista Iberoamericana de Turismo 4(2): 67-76. https://www.seer.ufal.br/index.php/ritur/article/view/1385.

Araújo, R. F. (2018). Marketing científico digital e métricas de mídias sociais: indicadores-chave de desempenho de periódicos no Facebook. Informação &Amp; Sociedade, 28(1). Recuperado de https://periodicos.ufpb.br/index.php/ies/article/view/22063.

Bonfim, I. O. B., Bassinello, P. Z., & Freitag, M. J. C. (2019) Expansão, crise, declínio e segmentação no ensino superior em turismo: um recorte do estado de Mato Grosso do Sul. Revista Turismo em Análise 30(2): 214-230. https://www.revistas.usp.br/rta/article/view/150507.

Brasil. Conselho Nacional de Educação (2006) Resolução nº 13, de 24 de novembro de 2006. Institui as Diretrizes Curriculares Nacionais do Curso de Graduação em Turismo e dá outras providências. Ministério da Educação, Brasília, Brazil. https://bit.ly/2QkpzfK (accessed 13 September 2022).

Chen, M. M., & Murphy, H. C. (2018) Hotel school alumni’s intentions to use communication channels – a cross-generational comparison study. Journal of Teaching in Travel & Tourism 18(3): 202-216. 10.1080/15313220.2018.1431590.

Cheng, M. et al. (2021) Employability in higher education: A review of key stakeholders' Perspectives, Higher Education Evaluation and Development, 16(1), pp. 16–31. 10.1108/heed-03-2021-0025.

Creswell, J. W. (2014) Investigação qualitativa e projeto de pesquisa. Porto Alegre: Penso.

Dredge, D. et al. (2012) The philosophic practitioner and the curriculum space. Annals of Tourism Research 39(4): 2154-2176. 10.1016/j.annals.2012.07.017.

Eisenhardt, K. M., & Graebner, M. E. (2007) Theory building from cases: opportunities and challenges. Academy of Management Journal 50(1): 25-32. 10.5465/amj.2007.24160888.

Ezeuduji, I.O. et al. (2022) Stakeholder perceptions of university-industry collaboration on tourism and business students’ employability in two continents, Journal of Teaching in Travel & Tourism, 20, pp. 1–24. 10.1080/15313220.2022.2147121.

Fidgeon, P. R. (2010) Tourism education and curriculum design: A time for consolidation and review?. Tourism Management 31(6): 699-723. 10.1016/j.tourman.2010.05.019.

Flick, U. (2013) Introdução à metodologia de pesquisa: um guia para iniciantes. Porto Alegre: Penso.

Griffin, W. C. (2022) Perceptions of hospitality industry professionals and hospitality faculty on industry-academia collaborations. Journal of Hospitality & Tourism Education 34(2): 99-110. 10.1080/10963758.2020.1791137.

Guenther, L., & Joubert, M. (2017) Science communication as a field of research: identifying trends, challenges and gaps by analysing research papers. Journal of Science Communication 16(2). 10.22323/2.16020202.

Horng, J-S. (2004) Curriculum analysis of foods and beverage management of technological and vocational education in Taiwan. Asia Pacific Journal of Tourism Research 9(2): 107-119. 10.1080/1094166042000233676.

Jafari, J., & Brent Ritchie, J. R. (1981) Toward a framework for tourism education: problems and prospects. Annals of Tourism Research 8(1): 13-34. 10.1016/0160-7383(81)90065-7.

Jones, C. R., & Walmsley, A. (2021) A change would do you good: Advances in research impact in sustainable tourism and some ‘home truths’ for the sector. Journal of Sustainable Tourism 30(9): 2073–2088. 10.1080/09669582.2021.2000995.

Kapasi, I. (2023). How university internships benefit microbusiness owners: Beyond anticipated value. Industry and Higher Education, 37(1): 80–93. 10.1177/09504222221088125

Kirillova, K. & Au, W. C. (2020) How do tourism and hospitality students find the path to research?. Journal of Teaching in Travel & Tourism 20(4): 284-307. 10.1080/15313220.2020.1713965

Kramer, S. (1997) Propostas pedagógicas ou curriculares: subsídios para uma leitura crítica. Educação & Sociedade 18(60): 15-35. https://www.scielo.br/j/es/a/pW5Psf8rbv9fvxPNbR3LF9K/?format=pdf&lang=pt.

Kucukusta, D. (2016) Employment. In: Jafari J and Xiao H (eds) Encyclopedia of Tourism. Cham: Springer. https://link.springer.com/referenceworkentry/10.1007/978-3-319-01384-8_69

Leal, S. R. (2010) Qualidade da educação superior em turismo: a voz dos estudantes. In: 6th Seminário de Pesquisa em Turismo do Mercosul, Caxias do Sul, BR, 2010, pp. 1-10. Caxias do Sul: UCS.

Leal, S. R., Panosso Netto, A., & Trigo, L. G. G. (2012) Tourism education and research in Brazil. In: Lohmann, G., & Dredge, D. (eds) Tourism in Brazil: environment, management and segments. Abingdon: Routledge, pp. 173-188.

Leal, S. R., Tribe, J., & Holanda, L. A. (2013) Lecturers’ perceptions on the student voice on quality in tourism higher education in Brazil. Revista Turismo em Análise 24(2): 459-478 https://www.periodicos.usp.br/rta/article/view/64190/66876.

Lohmann, G., Lobo, H. A. S., Trigo, L. G. G., Valduga, V., Castro, R., Coelho, M. de F., et al. (2021). Tourism in Brazil: from politics, social inequality, corruption and violence towards the 2030 Brazilian tourism agenda. Tourism Review, 1-25, https://www.emerald.com/insight/content/doi/10.1108/TR-07-2020-0323/full/html.

Martins, B. L. (2019) A qualidade das experiências adquiridas com a prática de estágios no curso de turismo da UFPR. Bachelor’s Thesis, Universidade Federal do Paraná, Brasil. https://acervodigital.ufpr.br/handle/1884/69514.

Min, H., Swanger, N. & Kim, H. J. (2019) Honoring Alumni Contributions Through a Hall of Fame. Journal of Hospitality & Tourism Education 31(1): 55-60. 10.1080/10963758.2018.1480382

Moscardi, E. H. et al. (2020) A formação superior em turismo no Brasil: Trajetórias e satisfação dos egressos. In: Anjos, S. J. G., Angeli, N. P., & Anjos, F. A. (eds) Turismo, competências profissionais e mercado de trabalho. Itajaí: UNIVALI, pp. 88-93.

Oliveira, N. A. (2013) Áreas temáticas de pesquisa dos TCC’s do curso de bacharelado em turismo da Universidade do Estado de Mato Grosso – Campus de Nova Xavantina. Turismo: Estudos & Práticas 2(2): 37-65. http://geplat.com/rtep/index.php/tourism/article/view/28.

Panosso Netto, A., Trigo, L. G. G., & Silveira, C. E. (2017) Tourism knowledge transfer in Brazil: the gap between academy and industry. In: Scott, N., Martino, M. D., & Niekerk, M. V. (eds) Knowledge transfer to and within tourism: academic, industry and government bridges. Bingley: Emerald Publishing Limited, pp. 113-128.

Pimentel, T. D., & Paula, S. C. (2014) Autodiagnose da formação superior e qualificação profissional em turismo: Pistas para uma (necessária) reorientação?. Revista Turismo & Desenvolvimento 21/22: 275-285. https://dialnet.unirioja.es/servlet/articulo?codigo=5323542.

Piovani, V. G. S. et al. (2020) Internship at Sport Science undergraduate courses: A scoping review. Journal of Hospitality, Leisure, Sport & Tourism Education 27: 1-10. 10.1016/j.jhlste.2019.100233

Rejowski, M. (1996) Turismo e pesquisa científica: pensamento internacional X situação brasileira. Campinas: Papirus.

Rodrigues, A. L. L. et al. (2013) Contribuições da extensão universitária na sociedade. Cadernos de Graduação – Ciências Humanas e Sociais 1(16):141-148. https://periodicos.set.edu.br/cadernohumanas/article/view/494.

Santos, G. E. O., Costa, B. V., & Malerba, R. C. (2015) Curso Superior de Tecnologia em Gestão de Turismo: empregabilidade, perspectivas e percepções do egresso do IFSP. Revista Turismo em Análise 26(3): 719-742. 10.11606/issn.1984-4867.v26i3p719-742

Silva, L. A., Holanda, L. A. & Leal, S. R. (2018) Inserção dos turismólogos brasileiros no mercado de trabalho. Revista Turismo em Análise 29(3): 506-524. 10.11606/issn.1984-4867.v29i3p506-524

Silveira, C. E., Medaglia, J., & Gândara, J. M. G. (2012) Quatro décadas de ensino superior de turismo no brasil: dificuldades na formação e consolidação do mercado de trabalho e a ascensão de uma área de estudo como efeito colateral. Revista Turismo Visão e Ação 14(1): 6-18. 10.14210/rtva.v14n1.p006-018

Silveira, C. E., Medaglia, J., & Nakatani, M. S. M. (2020) Labor market for tourism graduates: comparsions between 2012 and 2018 data. Brazilian Journal of Tourism Research 14(2): 83-94. https://rbtur.org.br/rbtur/article/view/1779/1364

Sogayar, R. L., & Rejowski, M. (2014) Tourism, hospitality and events curriculum in higher education in Brazil: reality and challenges. In: Dredge, D., Airey, D., & Gross, M. J. (eds) The Routledge Handbook of Tourism and Hospitality Education. Abingdon: Routledge pp. 210-224.

Tribe, J. (1997) The indiscipline of tourism. Annals of Tourism Research 24(3): 638-657. 10.1016/S0160-7383(97)00020-0.

Tribe, J. (2002) The philosophic practitioner. Annals of Tourism Research 29(2): 338-357. 10.1016/S0160-7383(01)00038-X.

Tribe, J. & Liburd, J. J. (2016) The tourism knowledge system. Annals of Tourism Research 57: 4-61. 10.1016/j.annals.2015.11.011.

Trigo, L. G. G. (1998) A sociedade pós-industrial e o profissional em turismo. Campinas: Papirus.

Trigo, L. G. G. (2000) A importância da educação para o turismo. In: Lage B H G and Milone P C (eds) Turismo: teoria e prática. São Paulo: Atlas. pp. 243-255.

Van Dyke, T. L., Montgomery, R. J., & Partlow, C. G. (1994) Alumni Relations in Hospitality Education Programs. Hospitality & Tourism Educator 6(3): 21-23. 10.1080/23298758.1994.10685587.

Van Hoof, H., & Wu, L. (2014) Liberal Education as Part of the Hospitality Management Curriculum: Student and Alumni Perspectives. Journal of Teaching in Travel & Tourism 14(3): 282-300. 10.1080/15313220.2014.932484.

Vieregge, M., Robinson, H. J., & Drago, L. (2013) Alumni Associations at Swiss Hospitality Schools: Alumni’s Expectations and Satisfaction. Journal of Hospitality & Tourism Education 25(1): 40-47. 10.1080/10963758.2013.777588.

Weingart, P., & Guenther, L. (2016) Science communication and the issue of trust. Journal of Science Communication 15(5): C01. https://jcom.sissa.it/article/pubid/JCOM_1505_2016_C01/.

World Tourism Organization (2020) UNWTO World Tourism Barometer May 2020: special focus on the impact of COVID-19 (Summary). Report, UNWTO, Madri, Spain. https://www.e-unwto.org/doi/pdf/10.18111/9789284421817.