Conteúdo gerado pelo utilizador (UGC) em atracções e destinos turísticos: revisão sistemática da literatura e perspectivas de gestão
DOI:
https://doi.org/10.25145/j.pasos.2025.23.036Palavras-chave:
Big data, Destination Management Organization (DMO), Tourism Management, PRISMA, Social MediaResumo
O conteúdo gerado pelo usuário (UGC) é uma das fontes de big data consideradas mais estratégicas para o turismo. Esta revisão sistemática objetiva conhecer o que tem sido proposto na literatura científica sobre o uso de UGC na gestão de atrações e destinos turísticos. Sob um protocolo PRISMA, foram revistos 158 artigos (Web of Science, Scopus, EBSCO Host) que ofereciam implicações práticas para a gestão da área com base na análise de dados UGC. Constatou-se uma produção científica crescente, difusa em termos de áreas de conhecimento e cobertura geográfica, desenvolvida em diferentes cenários e contextos de atracções e destinos, demonstrando versatilidade de aplicação. Identificámos oito temas: experiência, imagem, espaço, perceção, satisfação, narrativa, marca, procura. A UGC tem um grande potencial como fonte complementar de identificação de problemas. As perspectivas de aplicação abrangem cinco áreas de gestão de atracções e destinos: visitantes, recursos, produto/marketing, local, crise.
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- PASOS. Revista de Turismo y Patrimonio Cultural
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- Instituto Universitario de Investigación Social y Turismo. Universidad de La Laguna (España) - Instituto Universitario da Maia ISMAI (Portugal)
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