Mala imagen y estrategias de selección y adaptación para la diversificación turística: el caso de las casas de huéspedes o Gasthof del Altmühlsee (Alemania)

Maria del Pilar Leal Londoño

doi:10.25145/j.pasos.2016.14.006

Autores

Maria del Pilar Leal Londoño Ostelea School of Tourism & Hospitality

DOI:

https://doi.org/10.25145/j.pasos.2016.14.006

Palavras-chave:

Diversificação Turística,, Selecção e Adaptação de Empresas, Geografia Económica Evolutiva, Má Imagem, Casas de Hóspedes.

Resumo

O artigo analisa as estratégias de selecção e adaptação empresarial de Gasthof como alojamento turístico no lago conhecido como Altmühlsee (Alemanha), uma região com uma significativa actividade turística que tem sido ameaçada pela má imagem da imprensa local como consequência da abundância de algas azuis tóxicas nos seus lagos. Para consegui-lo, retoma elementos da geografia económica evolutiva baseada na abordagem darwiniana para compreender os mecanismos que permitiram o surgimento das estratégias das empresas locais da região que as levaram a adaptar e diversificar a sua oferta turística apesar das circunstâncias.

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