Managing Tourism – A Missing Element? Gestão turística: um assunto inacabado?

Richard Butler

doi:10.25145/j.pasos.2022.20.018

Autores

Richard Butler University of Strathclyde https://orcid.org/0000-0003-4701-5253

DOI:

https://doi.org/10.25145/j.pasos.2022.20.018

Palavras-chave:

Integral management of Tourism Destination, TALC, Overtourism, Adaptation to change, Resilience

Resumo

A gestão do turismo é muito falada mas pouco exercida. O modelo TALC (Butler 1980) é utilizado como um ângulo amplo para explorar algumas das questões problemáticas enfrentadas pela maioria dos destinos turísticos actuais (pré-COVID). Centra-se em alguns aspectos básicos do modelo TALC, tais como a capacidade de carga e outras forças endógenas ou externas que desencadeiam mudanças determinísticas nos destinos turísticos. Argumenta-se também que existe uma certa relutância por parte de muitos intervenientes, especialmente os elementos políticos, em gerir pela sustentabilidade, um facto que leva muitos destinos ao sobre-turismo e à perda de qualidade de vida. O papel político tem de se tornar visível como a quarta vertente da sustentabilidade, pois sem vontade política, qualquer esforço no sentido da sustentabilidade falhará. É também necessário redefinir a escala e a qualidade da oferta turística e medir o sucesso de um destino de acordo com parâmetros muito diferentes dos quantitativos (número de turistas e despesas turísticas brutas) utilizados na era pré-pandémica: por outras palavras, para gerir no sentido da sustentabilidade e da segurança, as chaves do sucesso no futuro pós-COVID.

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Biografia do Autor

Richard Butler, University of Strathclyde

Emeritus Professor and UNWTO Ulysses Laureate 2016, Strathclyde University, Glasgow, Scotland.

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