A Relação entre Imagem de Destino, Curiosidade e Lealdade de Destino e o Papel Moderador das Variáveis Demográficas: Uma Pesquisa no Destino Antalya
DOI:
https://doi.org/10.25145/j.pasos.2020.18.044Palavras-chave:
Imagem de Destino, Curiosidade de Destino, Lealdade de Destino, Variáveis Demográficas, AntalyaResumo
Esta investigação visa determinar a relação entre as dimensões da imagem do destino, ou seja, recursos naturais e culturais, infra-estruturas e contexto socioeconómico, condições sociais e ambiente, e a curiosidade do destino, e foi realizada para analisar o efeito moderador das alterações demográficas na relação entre a lealdade do destino e as variáveis demográficas. A técnica de inquérito tem sido utilizada na investigação. EFA (análise de factores explicativos), CFA (análise de factores confirmativos), Slope and Path analysis foram realizados através de 397 inquéritos recolhidos junto de turistas estrangeiros vindos a Antalya, Turquia. Como resultado do estudo, as dimensões da imagem de destino foram determinadas em 3 dimensões (recursos naturais e culturais, infra-estruturas e contexto socioeconómico, condições sociais e ambiente). Foi determinado que existem relações significativas entre infra-estruturas e contexto socioeconómico e condições sociais e dimensões ambientais, curiosidade do destino e lealdade do destino. Além disso, verificou-se que o estado civil tem um efeito moderador na relação entre a curiosidade do destino e a lealdade do destino
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Copyright (c) 2020 Abdullah Uslu, Ali İnanır, Özlem Dağdelen
Este trabalho está licenciado sob uma licença Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Confirmo que o trabalho é original (de minha/nossa autoria), e que não será submetido a outras revistas ou publicações até a resolução final do processo de revisão em PASOS, RTPC.
Autorizo a publicação do meu trabalho por PASOS, PSTN de acesso livre e aberto em qualquer dos formatos que considere oportuno, por tempo indeterminado e como colaboração não remunerada.
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