Avaliação económica da imagem de um destino
DOI:
https://doi.org/10.25145/j.pasos.2011.09.001Palavras-chave:
avaliação económica, imagem, destinoResumo
Traducir un documento O presente trabalho desenvolve uma nova metodologia de avaliação da imagem de des- tinos que incorpora duas principais vantagens sobre os métodos empregados até agora: (1) permite dissociar a imagem de um lugar geográfico (destino)da imagem do utilizador com a experiência de férias objectiva nesse destino, diferenciando assim entre a medida da dimensão da imagem percebida, a medida da experiência percebida, e finalmente a medida da experiência Percibi- é influenciada pela dimensão da imagem percebida e (2) permite valorizar economicamente a ima- gene de um destino turístico. Os resultados têm implicações para a avaliação dos recursos económicos que os destinos investem com a finalidade de serem mais competitivos no mercado, e ajudam a melhorar o planejamento dos esforços de marketing que serão realizados para melhorar a imagem dos destinosDownloads
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Confirmo que o trabalho é original (de minha/nossa autoria), e que não será submetido a outras revistas ou publicações até a resolução final do processo de revisão em PASOS, RTPC.
Autorizo a publicação do meu trabalho por PASOS, PSTN de acesso livre e aberto em qualquer dos formatos que considere oportuno, por tempo indeterminado e como colaboração não remunerada.
Da mesma forma, o(s) autor(es) entende(m) que o trabalho publicado pode ser vinculado ou depositado em qualquer servidor ou incluído em outras publicações (republicação), desde que o novo local e/ou a nova edição façam referência à publicação original e reconheçam a autoria e propriedade de direitos autorais das publicações PASOS RTPC.
Os autores entendem que uma verificação de plágio autoplágio será realizada, e o artigo poderá ser removido a qualquer momento do fluxo editorial.
