Travel motivations, behavior and requirements of European senior tourists to Thailand

Ranee Esichaikul

doi:10.25145/j.pasos.2012.10.026

Autores/as

Ranee Esichaikul

DOI:

https://doi.org/10.25145/j.pasos.2012.10.026

Palabras clave:

Turista senior europeo, Comportamiento de viaje, Motivación y necesidades, Tailandia

Resumen

Los objetivos de esta investigación fueron examinar las motivaciones y el comportamiento de los turistas senior europeos de viaje por Tailandia y analizar la importancia y satisfacción de sus necesi-dades de viaje con respecto al alojamiento, accesibilidad, atracciones e instalaciones y ser- vicios públi-cos. Se utilizaron cuestionarios para recopilar datos de 430 turistas Europeos senior de más de 55 años que viajaban por Tailandia. También se llevaron a cabo treinta y siete entrevistas en profundidad para obtener la perspectiva de las partes interesadas del sector público y privado. Además del análisis cuanti-tativo y cualitativo se llevó a cabo un análisis de importancia-rendimiento. Los resultados de la investi-gación demuestran que las motivaciones principales de viaje de los turistas europeos senior incluyen descanso y relajación. La mayoría de los encuestados viajaba a Tailandia por primera vez con la inten-ción de permanecer en el país durante 15 días o más, por ocio y turismo. Tres requisitos principales de los turistas europeos senior son la seguridad del destino, el lugar de alojamiento y la presencia de atrac-tivos naturales. El resultado de esta investigación sugiere posibles medidas políticas para el desarrollo público y privado del sector.

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Biografía del autor/a

Ranee Esichaikul

School of Management Science, Sukhothai Thammathirat Open University, Thailand

Citas

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