A importância do risco percebido na imagem do destino e seus efeitos sobre a intenção do comportamento

Autores

  • DIANA MARTÍN-AZAMI University of La Laguna
  • FRANCISCO JAVIER RAMOS-REAL University of La Laguna

DOI:

https://doi.org/10.25145/j.pasos.2019.17.065

Palavras-chave:

Risco percebido, Imagem percepcionada do destino, Intenção do turista

Resumo

Neste trabalho analisamos o processo pelo qual a decisão de visitar um destino é o resultado da avaliação da sua imagem, sendo o risco um factor importante que tem um efeito sobre a imagem do destino. Tendo em conta a literatura anterior, e considerando o carácter multidimensional destas duas construções, propomos uma classificação das diferentes abordagens que ligam o risco e a imagem com a intenção comportamental. Este trabalho, sem ser uma revisão exaustiva da literatura, esclarece o estado em que se encontra o estudo deste tema e dá orientações aos pesquisadores nesta área.

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Biografia do Autor

DIANA MARTÍN-AZAMI, University of La Laguna

Diana MARTIN-AZAMI is Professor of Business Organization in the department of Business Management and Economic History at the University of La Laguna. She is member of the University Institute of Business and their research fields are related to competitiveness of the tourist destinations, marketing of tourism and tourism industry.

FRANCISCO JAVIER RAMOS-REAL, University of La Laguna

Francisco J. RAMOS-REAL is Professor of Economics and vicedecan of the Postgraduate College at the University of La Laguna. Their main fields of research are Energy Economics and Industrial Economics. He has published more than 15 articles in academic journals indexed in WOS-JCR, most of them belonging to the first quartile of its category (Economics and Energy).

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Publicado

2019-10-16

Como Citar

MARTÍN-AZAMI, D., & RAMOS-REAL, F. J. (2019). A importância do risco percebido na imagem do destino e seus efeitos sobre a intenção do comportamento. PASOS Revista De Turismo Y Patrimonio Cultural, 17(5), 915–928. https://doi.org/10.25145/j.pasos.2019.17.065

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Instituto Universitario de Investigación Social y Turismo. Universidad de La Laguna (España) - Instituto Universitario da Maia ISMAI (Portugal)