A importância do risco percebido na imagem do destino e seus efeitos sobre a intenção do comportamento
DOI:
https://doi.org/10.25145/j.pasos.2019.17.065Palavras-chave:
Risco percebido, Imagem percepcionada do destino, Intenção do turistaResumo
Neste trabalho analisamos o processo pelo qual a decisão de visitar um destino é o resultado da avaliação da sua imagem, sendo o risco um factor importante que tem um efeito sobre a imagem do destino. Tendo em conta a literatura anterior, e considerando o carácter multidimensional destas duas construções, propomos uma classificação das diferentes abordagens que ligam o risco e a imagem com a intenção comportamental. Este trabalho, sem ser uma revisão exaustiva da literatura, esclarece o estado em que se encontra o estudo deste tema e dá orientações aos pesquisadores nesta área.
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