Recomendaciones y propuestas de mejora para los destinos culturales de carácter rural: El caso de estudio de la Villa del Libro de Urueña (Valladolid)

Alberto Azuara Grande; Javier De Esteban Curiel; Isabel Del Río de la Hoz

doi:10.25145/j.pasos.2019.17.002

Autores

Alberto Azuara Grande Universidad Rey Juan Carlos Departamental, Despacho 056 Paseo Artilleros s/n 28032 Madrid
Javier De Esteban Curiel Universidad Rey Juan Carlos
Isabel Del Río de la Hoz Universidad Rey Juan Carlos

DOI:

https://doi.org/10.25145/j.pasos.2019.17.002

Palavras-chave:

turismo literário, turismo cultural, destinos rurais, Aldeia do Livro

Resumo

O turismo literário tem sido caracterizado como um tipo relativamente recente de turismo cultural em Espanha e consolidado em diferentes países europeus, que avançou em importância e independência ao ponto de se especializar em destinos inteiros, muitas vezes ligados ao mundo rural. As iniciativas de Villa del Libro se desenvolveram como uma variante deste turismo literário, baseado na proliferação de livrarias em pequenas cidades que servem como núcleo de desenvolvimento para toda a área. O presente artigo foi constituído a partir de uma investigação qualitativa por meio de entrevistas em profundidade com dois especialistas em turismo cultural. Da sua posterior análise, foram extraídas e determinadas as estratégias necessárias para o sucesso e consolidação dos destinos culturais rurais e da própria Villa del Libro de Urueña (Valladolid) como destino cultural de referência em Espanha.

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Biografia do Autor

Alberto Azuara Grande, Universidad Rey Juan Carlos Departamental, Despacho 056 Paseo Artilleros s/n 28032 Madrid

Escuela Internacional de Doctorado, Programa de Doctorado Interuniversitario en Turismo

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