Recomendaciones y propuestas de mejora para los destinos culturales de carácter rural: El caso de estudio de la Villa del Libro de Urueña (Valladolid)

Alberto Azuara Grande; Javier De Esteban Curiel; Isabel Del Río de la Hoz

doi:10.25145/j.pasos.2019.17.002

Authors

Alberto Azuara Grande Universidad Rey Juan Carlos Departamental, Despacho 056 Paseo Artilleros s/n 28032 Madrid
Javier De Esteban Curiel Universidad Rey Juan Carlos
Isabel Del Río de la Hoz Universidad Rey Juan Carlos

DOI:

https://doi.org/10.25145/j.pasos.2019.17.002

Keywords:

literary tourism, cultural tourism, rural destinations, Book Village

Abstract

Literary tourism has been characterized as a relatively recent type of cultural tourism in Spain and consolidated in different European countries, which has advanced in importance and independence to the point of specializing in it whole destinations, often linked to the rural world. The Villa del Libro initiatives have developed as a variant of this literary tourism, based on the proliferation of bookstores in small towns that serve as a nucleus of development for the whole area. The present article has been constituted from a qualitative investigation by means of in-depth interviews with two experts in cultural tourism. From their subsequent analysis, the necessary strategies for the success and consolidation of rural cultural destinations and that of the Villa del Libro de Urueña (Valladolid) itself as a cultural destination of reference in Spain have been extracted and determined.

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Author Biography

Alberto Azuara Grande, Universidad Rey Juan Carlos Departamental, Despacho 056 Paseo Artilleros s/n 28032 Madrid

Escuela Internacional de Doctorado, Programa de Doctorado Interuniversitario en Turismo

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