Cultural landscapes as destination images: perception and valuation as a tourist product
DOI:
https://doi.org/10.25145/j.pasos.2018.16.062Keywords:
Cultural landscapes, Destination images, ourist product, Perception of image, Valuation of timage.Abstract
Cultural landscapes have become tourism products that, depending on the image of the intended destination, exert an important attraction of cultural tourism and quality nature. This potential is currently under study, and those of destination images belong to an extensive literature in social sciences. The union of cultural landscapes and images of destination has been placed in the first lines of research, so this work is an attempt to contribute knowledge with respect to perception and value for sustainable tourism development. Therefore, the perception and valuation of the cultural landscapes and images of a destination have been tested with a sample of tourists from a broad range of Autonomous Communities, and an Expert Panel to investigate, in the case of Toledo, the components of the tourist destination image, the possibilities of differentiated landscape as a tourism product in itself, the strategies for its tourism development, and the promotion and dissemination of cultural landscapes.
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