Construction of a Tourism Satisfaction Index in Capulálpam "Pueblo Mágico".
DOI:
https://doi.org/10.25145/j.pasos.2017.15.053Keywords:
Magic Village, Tourism Satisfaction Index, CapulálpamAbstract
To evaluate the satisfaction of tourists on a "Magic Town", a weighted summation index was built, same as was disaggregated into four components, it obtained the following assessments of Satisfaction: Component quality of human capital (66.7%), component quality of supply (20.0%), component quality monitoring (66.75%) and component quality perception and satisfaction of tourists (100%). The analyzed results show that, overall, the satisfaction of tourists is slightly positive. The components that are priorities to attend has to do with obtaining quality certifications of tourism products offered, as well as the inclusion of advanced human capital in tourism, as these two variables significantly influenced the low marks obtained.
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