The evolution of profile and motivations of agro-tourists in Rio Grande do Sul/Brasil
DOI:
https://doi.org/10.25145/j.pasos.2014.12.044Keywords:
Rio Grande do Sul/Brasil, rural tourist market, tourist market, tourist motivations, agro-turism, market evolutionAbstract
This article aims to assess the profile of agro-tourists and their motivations for agro- and rural tourism, from the point of view of the owners of agro-tourism establishments in the Southern Half of the state Rio Grande do Sul, in Brazil. Data was collected in a census approach of the rural tourism properties in four distinct moments in time, between 1997 and 2011. Results show that most tourists are domestic, come for short breaks, even though overcoming distances of several hundreds of kilometers, with many showing loyalty to the unit. Although relaxation and escape from urban life is a main motive visible, there is an apparent trend towards more diversified tourism motivations, and activities sought, yielding relaxing, recreational, healthy, culturally enriching and emotional tourist experiences, associated to the specificities of the visited territory and rural tourism property.
Downloads
References
Agapito, D., Almeida, H., Mendes, J. and Valle, P.2013 “A contribution to marketing sustainable sensory -themed tourist experiences in rural destinations”. In Proceedings of the International Conference on Rural Tourism: Re -inventing rural tourism and the rural tourism experience - Conserving, innovating and co -creating for sustainability, 4th - 7th September 2013. Aveiro: University of Aveiro.
Almeida, J. A. and Souza, M. (org.)2006 Turismo Rural: patrimônio, cultura e legislação. Santa Maria, RS: FACOS -UFSM.
Avena, B. M.2001 “Acolhimento de Qualidade: fator diferenciador para o incremento do turismo na sociedade pós -industrial”. Revista Turismo em Análise, 12(1: 20 -29.
Beni, M. C.2000 “Turismo - visão e ação (Glossário). Turismo - Visão e Ação”. Revista Científica do Mestrado em Turismo e Hotelaria, 4(2): 9, 25 -28.
Bramwell, B. and Lane, B.1993 “Sustainable Tourism: an evolving global approach”. Journal of Sustainable Tourism, 1(1): 1 -12.
Bricker, K. and Kerstetter, D. 2000 “Level of Specialization and Place Attachment: An Exploratory Study of Whitewater Recreacionists”. Leisure Sciences, 22: 233 -257.
Calatrava, J. and Avilés, P. R.1993 “O turismo, uma oportunidade para as zonas rurais desfavorecidas?”. In Cadernos LEADER. Comercializar um turismo rural de qualidade (pp. 9 -18). Bruxelles: Célula de Animação LEADER (AEIDL).
Cavaco, C. 1995 “Rural Tourism: The creation of new tourist spaces”. In Montanari, A. and Williams, A. M. (Eds.). European Tourism: Regions, Spaces and Restructuring (pp. 127 - 149). Chichester: European Science Foundation, John Wiley & Sons.
Cawley, M. and Gillmor, D. A. 2008 “Integrated rural tourism: Concepts and Practice”. Annals of Tourism Research, 35(2): 316 -337.
Clemenson, H. A. and Lane, B.1997. “Niche markets, niche marketing and rural employment”. In Bollman, R. D. and Bryden, J. M. (Eds.). Rural Employment: An International Perspective (pp. 410 -426). Wallingford: CAB International.
Decrop, A.2006 Vacation Decision Making. Oxfordshire: CABI Publishing.
Embratur1994 Manual Operacional do Turismo Rural. Brasília: Instituto Brasileiro de Turismo.
Eurobarometer - European Commission2010 “Survey on the attitudes of Europeans towards tourism, Analytical report: Flash”. Eurobarometer Series nº. 291.
European Commission1999 Towards quality rural tourism – integrated quality management. Luxembourg: Office for Official Publication of the European Communities.
Eusébio, C. and Kastenholz, E.2011 “Quem procura o Turismo no Espaço Rural? Especificidades do mercado da Região Centro de Portugal”. In Figueiredo, E., Kastenholz, E., Eusébio, M. C., Gomes, M. C., Carneiro, M. J., Batista, P. and Valente, S. (Coords.). O Rural Plural - Olhar o Presente, Imaginar o Futuro (pp. 215 -230). Castro Verde: 100Luz Editora.
Figueiredo, E. 2008. “Imagine there’s no rural – the transformation of rural spaces into places of nature conservation in Portugal”. European Urban and Regional Studies, 15(2): 159 -171.
Frochot, I.2005 “A benefit segmentation of tourists in rural areas: a Scottish perspective”. Tourism Management, 26(3): 335 -346.
Hanai, F. Y. 2009 Sistema de indicadores de sustentabilidade: uma aplicação ao contexto do desenvolvimento do turismo na região de Bueno Brandão, estado de Minas Gerais, Brasil. Tese Doutorado (Ciências da Engenharia Ambiental). São Carlos/SP.
Kastenholz, E.2004 “Management of Demand as a Tool in Sustainable Tourist Destination Development”. Journal of Sustainable Tourism, 12(5): 388 -408.
Kastenholz, E.2006 “O marketing de destinos turísticos - o seu significado e potencial, ilustrado para um destino rural”. RDT/ Journal of Tourism and Development, 6: 31 -44.
Kastenholz, E. and Sparrer, M.2009 “Rural Dimensions of the Commercial Home”. In Lynch, P., MacIntosh, A. and Tucker, H. (Eds.). Commercial Homes in Tourism: An international perspective (pp. 138 -149). London: Routledge.
Kastenholz, E., Carneiro, M. J., and Marques, C.2012 “Marketing the rural tourism experience”. In Tsiotsou, R. H. and Goldsmith, R. E. (Eds.). Strategic Marketing in Tourism Services (pp. 247 -264). Bingley: Emerald.
Kastenholz, E., Duane, D. and Paul, G.1999 “Segmenting Tourism in Rural Areas: The case of North and Central Portugal”. Journal of Travel Research, 37(4): 353 -363.
Kastenholz, E., Eusébio, C., Carneiro, M. J. and Figueiredo, E.2013 “Host -Guest relationships in rural tourism - evidence from two Portuguese villages”. Anatolia: An International Journal of Tourism and Hospitality Research.
Kastenholz, E., Carneiro, M. J., Marques, C. P. and Lima, J.2012 “Understanding and managing the rural tourism experience – the case of a historical village in Portugal”. Tourism Management Perspectives, 4: 207 -214.
Lane, B. 1994 “What is rural tourism?”. Journal of Sustainable Tourism, 2(1): 7 -21.
Lane, B.2009 “Rural Tourism: An Overview”. In Jamal, T. and Robinson, M. (Eds.). The SAGE Handbook of Tourism Studies (pp. 354 -370). London: Sage Publications.
Loureiro, S. M. C. and Kastenholz, E.2011 “Corporate reputation, satisfaction, delight, and loyalty towards rural lodging units in Portugal”. International Journal of Hospitality Management, 30(3): 575 -583.
Marques, Carlos P.2011 “Mapping affective image of destinations”. Encontros Científicos - Tourism & Management Studies, 2(7): 1040 -1043.
Ministério do Turismo2010 Turismo Rural: Orientações Básicas. 2ª Ed. Brasília: Ministério do Turismo.
Molera, L. and Albaladejo, I. P.2007 “Profiling segments of tourists in rural areas of South -Eastern Spain”. Tourism Management, 28(3): 757 -767.
OCDE1994 Tourism Strategies and Rural Development. Paris: OCDE/GD. (94)49.
Park, D. B. and Yoon, Y. S.2009. Segmentation by motivation in rural tourism: A Korean case study. Tourism Management, 30(1): 99 -108.
Pereiro, X. and Conde, S. P.2005 “Turismo e oferta gastronómica na comarca de Ulloa (Galiza): Análise de uma experiência de desenvolvimento local. Pasos”. Revista de Turismo and Patrimonio Cultura, 3(1): 109 -123.
Pires, J. M. 2001 “O turismo rural e a preservação de valores sócio -culturais”. In Oliveira, Cássio G. S. (Ed.). O Sucesso como possível fator de descaracterização de empreendimentos de turismo rural. Anais do 3° Congresso Brasileiro de Turismo Rural. Piracicaba: FEALQ.
Ribeiro, M. and Marques, C.2002 “Rural tourism and the development of less favoured areas - between rhetoric and practice”. International Journal of Tourism Research, 4(3): 211 -220.
Ribeiro, M., Souto, C. B. and Santos, E. O2012 “A Valorização da Memória e do Patrimônio Cultural Como Atrativos Turísticos em Propriedades Rurais do Rio Grande do Sul”, Revista Rosa dos Ventos, 4(II): 151 -163.
Rodrigues, Á., Kastenholz, E., and Morais, D.2012 “Travel constraints and nostalgia as determinants of cross -Atlantic legacy tourism”. In Pechlaner, H., Lee, T. J. and Dal Bò, G. (Eds.). New Minorities and Tourism – Proceedings of the International Scientific Workshop on New minorities and Tourism (pp. 75 -92). Bolzano:
European Academy of Bolzano/Bozen.
Rodrigues, A. and Kastenholz, E. 2010 “Hiking as a relevant wellness activity – results of an exploratory study of hiking tourists in Portugal applied to a rural tourism project”. Journal of Vacation Marketing, 16(4): 331 -343.
Rogrigues, A. and Kastenholz, E.2010 “Sentir a Natureza – passeios pedestres como elementos centrais de uma experiência turística”. Revista de Turismo & Desenvolvimento, 13/14(2): 719 -728.
Saxena, G., Clark, G., Oliver, T. and Ilbery, B. 2007 “Conceptualizing Integrated Rural Tourism. Tourism Geographies: An International”. Journal of Tourism Space, Place and Environment, 9(4): 347 - 370.
Sharpley, R.2005 “Managing the countryside for tourism: a governance perspective”. In Pender, L. and Sharpley, R. (Eds.). The Management of Tourism (pp. 175 -186). London: Sage Publications.
Sharpley, R. and Roberts, L.2004 “Rural tourism - 10 years on”. International Journal of Tourism Research, 6(3): 119 -124.
Sharpley, R. and Vass, A.2006 “Tourism, farming and diversification: An attitudinal study”. Tourism Management, 27(5): 1040 -1052.
Sidali, K. L. and Schulze, B.2010 “Current and future trends in consumers’ preference for farm tourism in Germany”. Leisure/Loisir, 34(2): 207 -222.
Sidali, K., Kastenholz, E. and Bianchi, R.2013 “Food tourism, niche markets and products in rural tourism: combining the intimacy model and the experience economy as a rural development strategy”. Journal of Sustainable Tourism, DOI:10.1080/09669582.2013.836210
Silva, C., Kastenholz E. and Abrantes, J. L.2013, “Place attachment, destination image and impacts of tourism in mountain destinations”. Anatolia: An International Journal of Tourism and Hospitality Research, DOI:10.1080/13032
2012.762312
Silva, L. 2009 Casas no campo. Etnografia do Turismo Rural em Portugal. Lisboa: Imprensa de Ciências Sociais.
Sims, R.2009 “Food, place and authenticity: local food and the sustainable tourism experience”. Journal of Sustainable Tourism, 17(3): 321 -336.
Swarbrooke, J. and Horner, S.2002 O comportamento do consumidor no turismo. São Paulo: Aleph.
Walmsley, D. J.2003 “Rural tourism: a case of lifestyle -led opportunities”. Australian Geographer, 34: 61 -72.
Williams, A. and Shaw, G. (Eds.).1998 Tourism and economic development: European experiences. 3rd ed. Chichester: Wiley.
Zimmermann, A.1996 Turismo Rural: um modelo brasileiro. Florianópolis: Ed. do Autor.
Downloads
Published
How to Cite
Issue
Section
License
I confirm that the work is original (of my/our authorship), and that it will not be submitted to other journals or publications until the final resolution of the review process in PASOS, RTPC.
I authorize the publication of my work by PASOS, PSTN of free and open access in any of the formats that I deem appropriate, for an indefinite period of time and as a non-remunerated collaboration.
Likewise, the author(s) understands that the published work may be linked or deposited on any server or included in other publications (republication), provided that the new place and/or new edition references the original publication and acknowledges the authorship and copyright ownership of PASOS RTPC publications.
Authors understand that a plagiarism-self-plagiarism check will be performed, and the article may be removed at any time from the editorial flow.
