The mix of service marketing: bases for analyzing the religious tourism of Marian sites in the Bajío of Mexico
DOI:
https://doi.org/10.25145/j.pasos.2024.22.027Keywords:
Religious tourism, Sanctuary, Religious practices, services, mix of the marketingAbstract
This book reviews the mix of services marketing, which focuses its study on religious tourism taking as a case study the San Juan de los Lagos sanctuary in Mexico. This book projects the theoretical proposal of the mix in marketing to study sanctuaries or sacred spaces and to configure through a theoretical and methodological framework the construction and definition of tourist attractions of a religious nature to position them in the market.
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Castrejón, M. y Zurita, E. 2023. Reseña de libro: el mix de la mercadotecnía de servicios: bases para analizar el turismo religioso de sitios marianos del Bajío de México. Fontamara y Universidad de Guanajuato. México.
Geertz, C. 1998. La interpretación de las culturas. Gedisa. España.
Juárez, P., Ramírez V. (et. al). 2012. Peregrinación y turismo religioso en los santuarios de México. Revista Geogr. Valpso, 46, 41. – 53. En: www.pucv.cl/uuaa/site/docs/20180316/20180316172503/46_4.pdf
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Copyright (c) 2023 Luis Enrique Ferro Vidal
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