When Tourism becomes a game: gamification in Catalonia’s cultural tourism
DOI:
https://doi.org/10.25145/j.pasos.2023.21.001Keywords:
tourist experience, museum, creative tourism, gamificationAbstract
This article is focused on gamification and the study of its strategic use in cultural and creative tourism experiences in Catalonia. From a qualitative perspective and based on ten semi-structured interviews, the objective of this research is to analyse the relationships between gamification and tourism from a supply perspective. Results show the importance of gamification in learning and discovering the characteristics of a place, in attracting and retaining customers, and in encouraging co-creation of unique experiences that combine offline and online resources. This research provides visibility on a topic as yet scarcely studied within the academic literature, and represents a contribution to the study of gamification and its implications for cultural tourism in Catalonia.
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