Competencia Turística y Estrategias: la coherencia entre modelos

Alfredo Ascanio

doi:10.25145/j.pasos.2008.06.010

Tourism Competition and Strategies: the coherence between models

Authors

Alfredo Ascanio

DOI:

https://doi.org/10.25145/j.pasos.2008.06.010

Keywords:

strategies, touristic models, tourist competition

Abstract

In the book by the author Antonio Francés (2003) called Tourism: competitiveness and strategy, the competitivity of tourism between three destinations located in the Caribbean is analyzed, that is: Dominican Republic, Cuba and Venezuela, applying the Balanced Scorecard model, Kaplan and Norton, (1996) using the following factors: tourist attractions, visitor experience and satisfaction, hotel room offer factor, average tourist package price for the European market and a deterrent factor that has to do with problems in the social environment or context. Each factor presents a data rescued from a source and that data is then normalized, that is to say they are carried to proportions or percentages when comparing the data for a destination with the data of a destination considered the best in terms of scores.

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References

Kaplan, Robert y David Norton 1996 Tha balanced scorecard. Cambridge, Mass. Hartar Bussiness School Press.

Francés, Antonio 2003 Turismo: competitividad y estrategia. Caracas, Ediciones IESA. THR

Plan de Marketing Turístico de Venezuela. Barcelona. THR.

Caribbean Tourist Organization (CTO) 2002 Corporación de Turismo de Venezuela (CORPOTURISMO) varios años, boletines estadísticos. Caracas. Mimeografiados.

Dyer, Robert y Forman Ernest 1991 An Anakytic Approach To Marketing Decisions. New Jersey, Prentice Hall. Travel Industry Monitor varios años

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PS0108_10.pdf (Español (España))

Published

2008-01-15

How to Cite

Ascanio, A. (2008). Tourism Competition and Strategies: the coherence between models. PASOS Revista De Turismo Y Patrimonio Cultural, 6(1), 117–120. https://doi.org/10.25145/j.pasos.2008.06.010

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Issue

Vol. 6 No. 1 (2008): PASOS Journal of Tourism and Cultural Heritage 06(1), 2008

Section

Opiniones y ensayos

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