DCanarias
DOI:
https://doi.org/10.25145/j.pasos.2008.06.046Keywords:
enterprise, innovation, comercializationAbstract
The traditional touristic pressure of ‘sand and sun’ has implied the lost of identity signs, in- cluding values like the gastronomical arriving as far as the practical disappearance of products originary from some of the Islands. Their recovery pass for the existence of promotionals and sales channels that based on ICT’s overcome distances and accede from excelence to more global markets, the revaluation of the original and different, and the elaboration and the realease of the product into the market with quality and excelence parameters. This is the bet of Dcanarias, an outstanding company at the Canaries that pretends to accede to a market shaped by the more than twelve million annual visitors that are wel- comed at the Islands.
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