Factors limiting sustainable development: planned alternatives for tourism in Paranaguá, PR, Brazil

Abstract

The existence of located historical-cultural resources, the difficulty in the fiscalization of the execution of the environmental legislation and of conservation of the historical patrimony challenges can be considered to the maintainable development of the municipal tourist activity. That is the context on which this study was accomplished, it is treated of the city of Paranaguá, a city with resources and poten- tial for the growth of the Tourism, but it still suffers with internal problems and difficulties in the confi- guration of a competitive tourist product, generated, above all, for the ripen of the demand and for the lack of tourist planning. This study looked for to detach the need of adoption of new strategies of quan- titative and qualitative growth for local tourism, considering about the existent reality the factors that contribute and the factors restricted for the reach of that objective. The main objective went to analyze the current  conditions  of  development  of  the  tourism in  the  city,  so  opted  for  the use of  SWOT (Strengths, Weaknesses, Opportunities and Threats). Finally, they were elaborated proposed demonstrat- ing the need of creation of tourist products formatted in agreement with the main existent resource, the adoption of strategic that promote the integration of the local tourist products amongst themselves and among the neighboring spas and the competitive positioning in different times of the year.