Interlocutions between tourism, consumer behaviour and the Dream Society
DOI:
https://doi.org/10.25145/j.pasos.2020.18.035Keywords:
Tourism, Society of Dreams, Consumer Behaviour, New consumption profile, Tourist consumerAbstract
In the Society of Dreams (SS), there is the primacy of an emotional appeal over matter. In this context, tourism enables consumers to experience experiences as the main product, which are often symbolic, sensory and escape. Considering the scarcity of studies focused on the SS, this theoretical essay aimed to understand, from its understanding, the possibilities of interlocution with tourism, and the behavior of the tourist consumer. For this purpose, such themes were developed and the main links between them were pointed out. A model of interlocution was developed that enhances future studies. The need for more studies in the area was pointed out, since the transition from the Information Society era, focused on the product, to the Dream Society, focused on emotion was considered. Studies are also added covering this new society with a new consumption profile and the imposition of adequacy of managers to this new reality.
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