Visual representations of tourist destinations through the Internet: the case of Valladolid (Mexico)
DOI:
https://doi.org/10.25145/j.pasos.2018.16.024Keywords:
Image of the destinations, Institutional portals, Flickr, Valladolid, YucatanAbstract
The images have great importance in the characterization of tourist spaces and in the decisionmaking of the visitors; In this sense, Internet acquires great prominence in the search for information and in its sharing, offering different and sometimes complementary visions to those offered by the institutions responsible for tourism promotion. To know the visual representation of the town of Valladolid (Yucatán, Mexico), the images of six official portals and Flickr have been analyzed and compared. After the examination of the visual content, it is revealed that the official tourist image is more limited than the one in social networks in terms of themes and, nevertheless, it links the Internet site with elements beyond its immediate surroundings. In both sources, a stereotyped image is presented and the territory is fragmented, since the attention of visitors and managers is focused on a portion of the space. Thus, he gaze is fixed on certain elements, forgetting the rest, which has important consequences at the socio-territorial level.
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