Análisis de la motivación y satisfacción en las visitas al Museo de Historia de los Judíos (Girona)
DOI:
https://doi.org/10.25145/j.pasos.2017.15.024Palabras clave:
turismo cultural, motivaciones, imagen del destino, Girona, TarazonaResumen
El turismo cultural ayuda a la conservación de los recursos patrimoniales en los territorios de interior y en las ciudades, además de satisfacer las nuevas demandas de los turistas. El presente trabajo realiza una primera aproximación al análisis de las motivaciones en la elección de un destino cultural-religioso. El caso presentado es el Museo de la Historia de los Judíos de Girona (España), donde con datos estadísticos y una encuesta se confirma que esos visitantes, sin diferencias significativas según su lugar de procedencia, conceden una importancia primordial al factor cultural por encima de cualquier otra consideración. Además, se comparan estos resultados con los del barrio judío de Tarazona (Zaragoza) y se concluye que en ambos casos nos encontramos ante un turismo cuyo consumo suele proporcionar una alta satisfacción a sus usuarios, lo que redunda en la repetición de la visita y la prescripción del destino.
Descargas
Citas
Aguilera, A. 2008. Business travel and mobile workers. Transportation Research Part A: Policy and Practice, 42(8), 1109–1116. http://doi.org/10.1016/j.tra.2008.03.005
Alcaniz, E. B. 2005. Relationships among residents’ image, evaluation of the stay and post-purchase behaviour. Journal of Vacation Marketing, 11(4), 291–302. http://doi.org/10.1177/1356766705056626
Alegre, J., & Garau, J. 2010. Tourist Satisfaction and Dissatisfaction. Annals of Tourism Research, 37(1), 52–73. http://doi. org/10.1016/j.annals.2009.07.001
Alegre, J., Mateo, S., & Pou, L. 2011. A latent class approach to tourists’ length of stay. Tourism Management, 32(3), 555–563. http:// doi.org/10.1016/j.tourman.2010.05.003
Anderson, E. W. 1998. Customer Satisfaction and Word of Mouth. Journal of Service Research, 1, 5–17. http://doi. org/10.1177/109467059800100102
André Romero, M. E. 1999. Turismo urbano y la segmentación motivacional: aplicación econométrica a la ciudad de Barcelona. Retrieved from http://www.tesisenred.net/handle/10803/1462
Ashworth, G. L., & Page, S. J. 2011. Urban tourism research: Recent progress and current paradoxes. Tourism Management, 32(1), 1–15. http://doi.org/10.1016/j.tourman.2010.02.002
Assaf, A. G., Pestana Barros, C., & Gil-Alana, L. A. 2010. Persistence in the Short- and Long-Term Tourist Arrivals to Australia. Journal of Travel Research, 50(2), 213–229. http://doi.org/10.1177/0047287510362787
Backman, S. J., & Crompton, J. L. 1991. The usefulness of selected variables for predicting activity loyalty. Leisure Sciences, 13(3), 205–220. http://doi.org/10.1080/01490409109513138
Baloglu, S., & McCleary, K. W. 1999. A model of destination image formation. Annals of Tourism Research, 26(4), 868–897. http://doi. org/10.1016/S0160-7383(99)00030-4
Baloglu, S., & Uysal, M. 1996. Market segments of push and pull motivations: a canonical correlation approach. International Journal of Contemporary Hospitality Management, 8(3), 32–38. http://doi.org/10.1108/09596119610115989
Barros, C. P., & Machado, L. P. 2010. The length of stay in tourism. Annals of Tourism Research, 37(3), 692–706. http://doi.org/10.1016/j. annals.2009.12.005
Bigné Alcañiz, E., Sánchez García, I., & Sanz Blas, S. 2009. The functional-psychological continuum in the cognitive image of a destination: A confirmatory analysis. Tourism Management, 30(5), 715–723. http://doi.org/10.1016/j.tourman.2008.10.020
Bigné Alcañiz, E., Sánchez, M. I., & Sánchez, J. 2001. Tourism image, evaluation variables and after purchase behaviour: inter-relationship. Tourism Management, 22(6), 607–616. http://doi.org/10.1016/S0261-5177(01)00035-8
Boulding, W., Kalra, A., Staelin, R., & Zeithaml, V. a. 1993. A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions. Journal of Marketing Research, 30(1), 7. http://doi.org/10.2307/3172510
Brida, J. G., Meleddu, M., & Pulina, M. 2012. Understanding Urban Tourism Attractiveness: The Case of the Archaeological Otzi Museum in Bolzano. Journal of Travel Research, 51(6), 730–741. http://doi.org/10.1177/0047287512437858
Byrne, B. M. 2013. Structural equation modeling with Mplus: Basic concepts, applications, and programming. (Routledge, Ed.). New York London.
Campo, S., & Yagüe, M. J. 2008. Effects of price on tourist satisfaction. Tourism Economics, 14(3), 657–661. http://doi. org/10.5367/000000008785633596
Camprubí, R., Guia, J., & Comas, J. 2009. La formación de la imagen turística inducida: Un modelo conceptual. Pasos, Revista de Turismo Y Patrimonio Cultural, 7, 255–270.
Chen, C.-F., & Tsai, M.-H. 2008. Perceived value, satisfaction, and loyalty of TV travel product shopping: Involvement as a moderator. Tourism Management, 29(6), 1166–1171. http://doi.org/10.1016/j.tourman.2008.02.019
Chen, F. F. 2007: Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance, Structural Equation Modeling: A Multidisciplinary Journal, 14(3), 464-504. http://doi.org/10.1080/10705510701301834
Chen, J. S. 1998. The tourists’ cognitive decision making model. Tourism Review, 53(1), 4–9. http://doi.org/10.1108/ eb058263
Cheng, S., Lam, T., & Hsu, C. H. C. 2006. Negative Word-of-Mouth Communication Intention: An Application of the Theory of Planned Behavior. Journal of Hospitality & Tourism Research, 30(1), 95–116. http://doi.org/10.1177/1096348005284269
Chi, C. G.-Q., & Qu, H. 2008. Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4), 624–636. http://doi.org/10.1016/j. tourman.2007.06.007
Chon, K.-S. 1991. Tourism destination image modification process: Marketing implications. Tourism Management. Retrieved from http://www.sciencedirect.com/science/article/pii/026151779190030W
Crompton, J. L. 1979. An Assessment of the Image of Mexico as a Vacation Destination and the Influence of Geographical Location Upon That Image. Journal of Travel Research, 17(4), 18–23. http://doi. org/10.1177/004728757901700404
Crompton, J. L., & Ankomah, P. K. 1993. Choice set propositions in destination decisions. Annals of Tourism Research, 20(3), 461–476. http://doi.org/10.1016/0160-7383(93)90003-L
Crompton, J. L., Fakeye, P. C., & Lue, C.-C. 1992. Positioning: The example of the Lower Rio Grande Valley in the winter long stay destination market. Journal of Travel Research, 31, 20–26. http://doi.org/10.1177/004728759203100204
Da Costa Mendes, J., Do Valle, P. O., Guerreiro, M. M., & Silva, J. 2010. The tourist experience: Exploring the relationship between tourist satisfaction and destination loyalty. Tourism, 58, 111–126. Retrieved from http://www.scopus.com/inward/record.url?eid=2-s2.0- -77956693158&partnerID=40&md5=0f5f34b79104b5dbe19c7b7d9ce5d6af
Dann, G. 1981. Tourist motivation an appraisal. Annals of Tourism Research, III(2), 187–219. Retrieved from http://www.sciencedirect.com/science/article/pii/0160738381900827
Davies, B. 1990. The economics of short breaks. International Journal of Hospitality Management, 9(2), 103–106.
Downward, P., & Lumsdon, L. 2003. Beyond the demand for day-visits: an analysis of visitor spending. Tourism Economics, 9(1), 67–76. http://doi.org/10.5367/000000003101298277
Dunne, G., Flanagan, S., & Buckley, J. 2010. Towards an understanding of international city break travel. International Journal of Tourism Research, 417(June 2009), 409–417. Retrieved from http://onlinelibrary.wiley.com/doi/10.1002/jtr.760/full
Dunne, G., Flanagan, S., & Buckley, J. 2011. Towards a decision making model for city break travel. International Journal of Culture, Tourism and Hospitality Research, 5(2), 158–172. http://doi.org/10.1108/17506181111139573
Edgar, D. A. 1997. Capacity management in the short break market. International Journal of Contemporary Hospitality Management, 9, 55–59. http://doi.org/10.1108/09596119710164777
Edwards, D., Griffin, T., & Hayllar, B. 2008. Urban Tourism Research. Annals of Tourism Research, 35(4), 1032–1052. http://doi.org/10.1016/j. annals.2008.09.002
Eugenio-Martin, J. L. 2003. Modelling determinants of tourism demand as a five-stage process : A discrete choice methodological approach. Tourism and Hospitality Research, 4, 341–354.
Fakeye, P. C., & Crompton, J. L. 1991. Image Differences between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley. Journal of Travel Research, 30(2), 10–16. http://doi.org/10.1177/004728759103000202
Ferrer-Rosell, B., Martínez-Garcia, E., & Coenders, G. 2014. Package and no-frills air carriers as moderators of length of stay. Tourism Management, 42, 114–122. http://doi.org/10.1016/j.tourman.2013.11.002
Flavian, C., Marti´nez, E., & Polo, Y. 2001. Loyalty to grocery stores in the Spanish market of the 1990s. Journal of Retailing and Consumer Services, 8, 85–93. Retrieved from http://www.sciencedirect.com/science/article/pii/S0969698999000284
Forgas-Coll, S., Moliner, M. A., Sánchez, J., & Palau-Saumell, R. 2010. Antecedents of airline passenger loyalty: Low-cost versus traditional airlines. Journal of Air Transport Management, 16(4), 229–233. http://doi.org/10.1016/j.jairtraman.2010.01.001
Forgas-Coll, S., Palau-Saumell, R., Sánchez-García, J., & Callarisa-Fiol, L. J. 2012. Urban destination loyalty drivers and cross-national moderator effects: The case of Barcelona. Tourism Management, 33(6), 1309–1320. http://doi.org/10.1016/j.tourman.2011.12.013
Gallarza, M., Gil-Saura, I., & Calderó-García, H. 2002. Destination Image Towards a conceptual framework. Annals of Tourism Research, 29(1), 56–78. Retrieved from http://link.springer.com/chapter/10.1007/978-3-663-10707-1_3
Gartner, W. C. 1989. Tourism Image: Attribute Measurement of State Tourism Products Using Multidimensional Scaling Techniques. Journal of Travel Research, 28(2), 16–20. http://doi.org/10.1177/004728758902800205
Gartner, W. C. 1994. Image Formation Process. Journal of Travel & Tourism Marketing, 2(2-3), 191–216. http://doi. org/10.1300/J073v02n02_12
Gokovali, U., Bahar, O., & Kozak, M. 2007. Determinants of length of stay: A practical use of survival analysis. Tourism Management, 28(3), 736–746. http://doi.org/10.1016/j.tourman.2006.05.004
Govers, R., & Go, F. 2003. Deconstructing destination image in the information age. Information Technology & Tourism, 6, 13–29. http://doi.org/10.3727/109830503108751199
Govers, R., & Go, F. 2004. Cultural identities constructed, imagined and experienced: a 3-gap tourism destination image model. Tourism (Zagreb). Retrieved from http://www.cabdirect.org/abstracts/20043107787.html
Gustafson, P. 2012. Managing business travel: Developments and dilemmas in corporate travel management. Tourism Management, 33(2), 276–284. http://doi.org/10.1016/j.tourman.2011.03.006
Hall, P. 1987. Urban development and the future of tourism. Tourism Management, 8(2), 129–130. http://doi. org/10.1016/0261-5177(87)90016-1
Hovhannisyan, N., & Keller, W. 2010. International Business Travel : An Engine of Innovation ? Harvard Business Review.
Howard, R. W. 2010. Urban Tourism Districts: A Taxonomy and a Study of a New Proposed Type. Tourism and Hospitality Planning & Development, 7(4), 415–428. http://doi.org/10.1080/1479053X.2010.520468
Hunt, J. D. 1971. Image: a factor in tourism. Colorado State Univeristy.
Iso-Ahola, S. E., & Allen, J. R. 1982. The Dynamics of Leisure Motivation: The Effects of Outcome on Leisure Needs. Research Quarterly for Exercise and Sport, 53(2), 141–149. http://doi.org/10.1080/02701367.1982.10605240
Jansen-Verbeke, M., Vandenbroucke, S., & Tielen, S. 2005. Tourism in Brussels, capital of the “New Europe.” International Journal of Tourism Research, 7(2), 109–122. http://doi.org/10.1002/jtr.516
Kotler, P., Haider, D. H., & Rein, I. 1994. Mercadotecnia de localidades. México: Diana.
Kozak, M. 2001. Repeaters’ behavior at two distinct destinations. Annals of Tourism Research, 28(3), 784–807. http://doi.org/10.1016/S0160-7383(00)00078-5
Kozak, M., Bigne, E., & Andreu, L. 2005. Satisfaction and Destination Loyalty. Journal of Quality Assurance in Hospitality & Tourism, 5(1), 43–59. http://doi.org/10.1300/J162v05n01_04
Kozak, M., & Rimmington, M. 2000. Tourist Satisfaction with Mallorca, Spain, as an Off-Season Holiday Destination. Journal of Travel Research, 38, 260–269. http://doi.org/10.1177/004728750003800308
Liu, J. C., & Var, T. 1986. Resident attitudes toward tourism impacts in Hawaii. Annals of Tourism Research, 13(2), 193–214. http://doi.org/10.1016/0160-7383(86)90037-X
Lupton, R. A., & Court, B. 1997. Customer Portfolio Development: Modeling Destination Adopters, Inactives, and Rejecters. Journal of Travel Research. http://doi.org/10.1177/004728759703600106
Martínez-Garcia, E., & Raya, J. M. 2008. Length of stay for low-cost tourism. Tourism Management, 29(6), 1064–1075. http://doi.org/10.1016/j. tourman.2008.02.011
Martínez-Ruiz, M. P., Garau-Vadell, J. B., & Campo-Martínez, S. 2010. Factors influencing repeat visits to a destination: The influence of group composition. Tourism Management, 31(6), 862–870. http://doi.org/10.1016/j.tourman.2009.08.013
Maslow, A. H. 1943. A theory of human motivation. Psychological Review, 50(4), 370–396. http://doi.org/10.1037/h0054346
McDonald, S. M., & Murphy, P. 2008. Utilizing and adapting leisure constraints models to enhance `short-break’ vacations: Case study of Melbourne, Australia. Journal of Vacation Marketing, 14(4), 317–330. http://doi. org/10.1177/1356766708094753
McKercher, B. 2008. Segment transformation in urban tourism. Tourism Management, 29(6), 1215–1225. http://doi. org/10.1016/j.tourman.2008.03.005
Mohammad, B. A. M. A.-H., & Som, A. P. M. 2010. An Analysis of Push and Pull Travel Motivations of Foreign Tourists to Jordan. International Journal of Business and Management, 5(12), 41–50.
Molina Collado, A. 2007. Segmentacion de la demanda turistica: un análisis aplicado a un destino de turismo cultural. Revista de Análisis Turistico, 4(4), 36–48.
Moniz, A. I. 2012. A dynamic analysis of repeat visitors. In Tourism Economics (Vol. 18, pp. 505–517). http://doi. org/10.5367/te.2012.0129
Mu, Z. M. Z., Yi, C. Y. C., Xiaohong, Z. X. Z., & Junyong, L. J. L. 2009. Study on the Recommendation Technology for Tourism Information Service. 2009 Second International Symposium on Computational Intelligence and Design, 1. http://doi.org/10.1109/ISCID.2009.111
Murphy, P., Niininen, O., & Sanders, D. 2010. Short-break holidays—a competitive destination strategy. children. Retrieved from http://www. canberraconvention.com.au/pages/images/Short-Break Holidays - A competitive Destination Strategy.pdf
Neal, J. D. 2004. The Effect of Length of Stay on Travelers’ Perceived Satisfaction with Service Quality. Journal of Quality Assurance in Hospitality & Tourism, 4(3-4), 167–176. http://doi.org/10.1300/J162v04n03_11
Niininen, O., & Riley, M. 2003. Towards the conceptualization of tourism destination loyalty. Tourism Analysis, 8(2), 243–246. http://doi.org/10.3727/108354203774077084
Oliver, R. 1999. Whence Consumer Loyalty? The Journal of Marketing, 63(Journal Article), 33–44. http://doi. org/10.2307/1252099
Oliver, R. L. 1980. A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17, 460–469. Retrieved from http://www.jstor.org/stable/10.2307/3150499
Oppedijk van Veen, W. M., & Verhallen, T. W. M. 1986. Vacation market segmentation a domain-specific value approach. Annals of Tourism Research, 13(1), 37–58. http://doi.org/10.1016/0160-7383(86)90056-3
Oppermann, M. 1995. Travel life cycle. Annals of Tourism Research. http://doi.org/10.1016/0160-7383(95)00004-P
Oppermann, M. 2000. Tourism Destination Loyalty. Journal of Travel Research. http://doi.org/10.1177/004728750003900110
Palau-Saumell, R., Forgas-Coll, S., Sanchez-Garcia, J., & Prats-Planaguma, L. 2012. Tourist Behavior Intentions and the Moderator Effect of Knowledge of UNESCO World Heritage Sites: The Case of La Sagrada Familia. Journal of Travel Research, 52(3), 364–376. http://doi. org/10.1177/0047287512465959
Pearce, D. G. 2001. An integrative framework for urban tourism research. Annals of Tourism Research, 28(4), 926–946. http://doi.org/10.1016/S0160-7383(00)00082-7
Peypoch, N., Randriamboarison, R., Rasoamananjara, F., & Solonandrasana, B. 2012. The length of stay of tourists in Madagascar. Tourism Management, 33, 1230–1235. http://doi. org/10.1016/j.tourman.2011.11.003
Pike, S. 2002a. Destination image analysis—a review of 142 papers from 1973 to 2000. Tourism Management, 23(5), 541–549. http://doi.org/10.1016/S0261-5177(02)00005-5
Pike, S. 2002b. ToMA as a Measure of Competitive Advantage for Short Break Holiday Destinations. The Journal of Tourism Studies, 13, 9–19.
Prayag, G. 2009. Tourists’ evaluations of destination image, satisfaction, and future behavioral intentions— the case of mauritius. Journal of Travel & Tourism Marketing, 26(8), 836–853. http://doi. org/10.1080/10548400903358729
Prebensen, N., Skallerud, K., & Chen, J. S. 2010. Tourist Motivation with Sun and Sand Destinations: Satisfaction and the Wom-Effect. Journal of Travel & Tourism Marketing, 27(8), 858–873. http://doi.org/10.1080/10548408.2010.527253
Ritchie, B. W., Tkaczynski, A., & Faulks, P. 1993. The Measurement of Destination Image: An Empirical Assessment. Journal of Travel Research, 31(4), 3–13. http://doi.org/10.1177/004728759303100402
Sampol, C. J. 1996. Estimating the probability of return visits using a survey of tourist expenditure in the Balearic Islands. Tourism Economics, 2(4), 339–352. Retrieved from http://www.cabdirect.org/abstracts/ 19971802453.html#
Sirakaya, E., Petrick, J., & Choi, H.-S. 2004. The Role of Mood on Tourism Product Evaluations. Annals of Tourism Research, 31(3), 517–539. http://doi.org/10.1016/j.annals.2004.01.009
Sirakaya-Turk, E., Sonmez, S. F., & Choi, H.-S. 2001. Do destination images really matter? Predicting destination choices of student travellers. Journal of Vacation Marketing, 7(2), 125–142. http://doi.org/10.1177/135676670100700203
Soutar, G. N., Sweeney, J. C., & Mazzarol, T. 2007. Conceptualizing word-of-mouth activity, triggers and conditions: an exploratory study. European Journal of Marketing. http://doi.org/10.1108/03090560710821260
Tasci, A. D. A., & Gartner, W. C. 2007. Destination Image and Its Functional Relationships. Journal of Travel Research, 45(4), 413–425. http://doi.org/10.1177/0047287507299569
Tasci, A. D. A., Gartner, W. C., & Cavusgil, S. T. 2007. Measurement of destination brand bias using a quasi-experimental design. Tourism Management, 28(6), 1529–1540. http://doi.org/10.1016/j.tourman.2007.02.009
Thrane, C., & Farstad, E. 2012. Tourists’ length of stay: the case of international summer visitors to Norway. Tourism Economics, 18(5), 1069–1082. http://doi.org/10.5367/te.2012.0158
Tian-Cole, S., Crompton, J. L., & Willson, V. L. 2002. An empirical investigation of the relationships between service quality, satisfaction and behavioral intentions among visitors to a wildlife refuge. Journal of Leisure Research, 34, 1–24. Retrieved from ://000175521800001
Turisme de Barcelona. 2013. Estadístiques del turisme a Barcelona. Barcelona.
United Nations. 2008. International Recommendations for Tourism Statistics 2008. (United Nations, Ed.). New York.
Vandermey, A. 1984. Assessing the importance of urban tourism. Tourism Management, 5(2), 123–135. http://doi. org/10.1016/0261-5177(84)90060-8
Wang, C., & Hsu, M. K. 2010. The Relationships of Destination Image, Satisfaction, and Behavioral Intentions: An Integrated Model. Journal of Travel & Tourism Marketing, 27(8), 829–843. http://doi.org/10.1080/10548408.2 010.527249
Wöber, K. W. 2000. Standardizing city tourism statistics. Annals of Tourism Research, 27(1), 51–68. http://doi. org/10.1016/S0160-7383(99)00054-7
World Tourism Organization. 2014. UNWTO Tourism Highlights 2014 Edition. Madrid.
World Travel Tourism Council. 2014. Economic Impact of Travel & Tourism 2014 Annual Update: Summary. London. Retrieved from www.wttc.org
Yang, Y., Wong, K. K. F., & Zhang, J. 2011. Determinants of Length of Stay for Domestic Tourists: Case Study of Yixing. Asia Pacific Journal of Tourism Research, 16(6), 619–633. http://doi.org/10.1080/10941665.2011.610144
Yoon, Y., & Uysal, M. 2005. An examination of the effects of motivation and satisfaction on destination loyalty: a structural model. Tourism Management, 26(1), 45–56. http://doi.org/10.1016/j.tourman.2003.08.016
Yousefi, M., Marzuki, A., AbuKhalifeh, A. N., & Mat Som, A. P. 2012. Factors Influencing Visitors’ Revisit Behavioral Intentions: A Case Study of Sabah, Malaysia. International Journal of Marketing Studies. http://doi.org/10.5539/ijms.v4n4p39
Yuan, J., & Jang, S. 2008. The Effects of Quality and Satisfaction on Awareness and Behavioral Intentions: Exploring the Role of a Wine Festival. Journal of Travel Research. http://doi.org/10.1177/0047287507308322
Yuan, S., & Mcdonald, C. 1990. Motivational Determinates Of International Pleasure Time. Journal of Travel Research, 29(1), 42–44. http://doi.org/10.1177/004728759002900109
Descargas
Publicado
Cómo citar
Número
Sección
Licencia
Confirmo que el trabajo es original (de mi/nuestra autoría), y que no se someterá a otras revistas o publicaciones hasta la resolución definitiva del proceso de revisión en PASOS, RTPC.
Autorizo la publicación de mi trabajo por PASOS, RTPC de acceso abierto y gratuito en cualquiera de los formatos que estime oportunos, por un plazo indeterminado y a título de colaboración no remunerada.
Asimismo, el/los autor/es entiende/n que el trabajo publicado podrá vincularse o depositarse en cualquier servidor o ser incluido en otras publicaciones (republicación), siempre y cuando el nuevo lugar y/o la nueva edición referencie la publicación original y reconozca la autoría y la propiedad del copyright de las publicaciones de PASOS RTPC.
Los/as autores/as entienden que se realizará una comprobación de plagio-autoplagio, pudiendo retirarse el artículo en cualquier momento del flujo editorial
