Análisis de la motivación y satisfacción en las visitas al  Museo de Historia de los Judíos (Girona)

jose maria prat forga; gemma cànoves valiente

doi:10.25145/j.pasos.2017.15.024

Autores/as

jose maria prat forga UNED
gemma cànoves valiente

DOI:

https://doi.org/10.25145/j.pasos.2017.15.024

Palabras clave:

turismo cultural, motivaciones, imagen del destino, Girona, Tarazona

Resumen

El turismo cultural ayuda a la conservación de los recursos patrimoniales en los territorios de interior y en las ciudades, además de satisfacer las nuevas demandas de los turistas. El presente trabajo realiza una primera aproximación al análisis de las motivaciones en la elección de un destino cultural-religioso. El caso presentado es el Museo de la Historia de los Judíos de Girona (España), donde con datos estadísticos y una encuesta se confirma que esos visitantes, sin diferencias significativas según su lugar de procedencia, conceden una importancia primordial al factor cultural por encima de cualquier otra consideración. Además, se comparan estos resultados con los del barrio judío de Tarazona (Zaragoza) y se concluye que en ambos casos nos encontramos ante un turismo cuyo consumo suele proporcionar una alta satisfacción a sus usuarios, lo que redunda en la repetición de la visita y la prescripción del destino.

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