Una aproximación conceptual y literaria a la gastrodiplomacia como conductora de marca de un destino
DOI:
https://doi.org/10.25145/j.pasos.2021.19.048Palabras clave:
Gastrodiplomacia, gastronomía, cultura, patrimonio cultural, estrategia, imagenResumen
Este artículo analiza y describe los diferentes términos conceptuales que se utilizan en la gastronomía con el fin de comprenderla como un arte para la promoción de una región o un destino en el exterior y como una herramienta de la diplomacia cultural, la llamada gastrodiplomacia. El eje central del artículo investiga y analiza los actores principales encargados de promocionar y gestionar este sector y las diferentes estrategias y acciones que se pueden llevar a cabo para revalorizar este campo. Por último y en la tercera parte del artículo se extraen unas reflexiones sobre el futuro y las tendencias en la gastronomía en el turismo, la cultura y la sociedad.
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Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0.
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