Uma Una aproximación conceptual y literaria a la gastrodiplomacia como conductora de marca de un destino

Autores/as

  • Silvia María González Universidad de Deusto

DOI:

https://doi.org/10.25145/j.pasos.2021.19.048

Palabras clave:

Gastrodiplomacia, gastronomía, cultura, patrimonio cultural, estrategia, imagen

Resumen

Este artículo analiza y describe los diferentes  términos conceptuales que se utilizan en la gastronomía con el fin de comprenderla como un  arte para la promoción de una región o un destino en el exterior y como una herramienta de la diplomacia cultural, la llamada gastrodiplomacia. El eje central del artículo investiga y analiza los actores principales encargados de promocionar y gestionar este sector y las diferentes estrategias y acciones que se pueden llevar a cabo para revalorizar este campo. Por último y en la tercera parte del artículo se extraen unas reflexiones sobre el futuro y las tendencias en la gastronomía en el turismo, la cultura y la sociedad.

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Publicado

2021-10-17

Cómo citar

González, S. M. (2021). Uma Una aproximación conceptual y literaria a la gastrodiplomacia como conductora de marca de un destino. PASOS Revista De Turismo Y Patrimonio Cultural, 19(4), 737-751. https://doi.org/10.25145/j.pasos.2021.19.048