Estimación del potencial de mercado para el turismo en los mercados emergentes

Autores/as

  • Chaiwat Baimai
  • Jose Luis Daniel

DOI:

https://doi.org/10.25145/j.pasos.2009.07.037

Palabras clave:

Estimación del mercado, Turismo, Mercados emergentes, Comercialización internacional

Resumen

El objetivo de este trabajo fue desarrollar un marco útil para la estimación de la demanda para el turismo en los mercados emergentes. El turismo se ha convertido en uno de los sectores más cruciales en un gran número de países emergentes. Por otra parte, la industria del turismo en estos mercados se prevé que seguirán aumentando en la próxima década. Por lo tanto, comprender y predecir con exactitud la demanda en la industria es esencial para gestionar este sector de manera eficaz. Mediante un análisis de regresión por pasos, nos encontramos con una serie de variables im-portante en la estimación de la demanda turística en los mercados emergentes. Nuestro modelo de regresión se pueden beneficiar las agencias de viajes y los responsables de las políticas relacionadas con la industria del turismo.

Descargas

Los datos de descargas todavía no están disponibles.

Biografía del autor/a

Chaiwat Baimai

College of Business Administration, Texas A&M International University 5201 University Blvd., Laredo, TX 78041-1900, USA

Jose Luis Daniel

College of Business Administration, Texas A&M International University 5201 University Blvd., Laredo,
TX 78041-1900, USA.

Citas

Demir, C. 2004 “How do Monetary Operations Impact Tourism Demand? The Case of Turkey,” International Journal of Tourism Re- search, 6(2): 113-117.

Garcia, A. 2006 Estimation of International Tourism Demand Elasticities, Retrieved from: http://www.eserp.com/art/Art%C3%ADc ulo_Forecasting_ESERP%20RHUERTA S.pdf

Globaledge 2008 Market Potential Index for Emerging Markets Retrieved from: http://globaledge.msu.edu/ResourceDesk /mpi/

Greenwood, C. 2007 “How do Currency Exchange Rates Influence the Price of Holidays?” Journal of Revenue and Pricing Management, 6(4): 272-274.

Harvey, B. 2007 “International Hotels,” Journal of Retail & Leisure Property, 6(3): 189-194.

Jo, M., and Sarigollu, E. 2007 “Cross-Cultural Differences of Price- Perceived Quality Relationships”. Journal of International Consumer Marketing, 19(4): 59.

McKercher, B and Cros, H. 2003 “Cultural Tourism: The Partnership between Tourism and Cultural Heritage Management,” Haworth Hospitality Press.

Mok Kim Man, M., and Arias-Bolzmann, L. 2007 “The Need for Capitalizing on the Value of a Brand Name: The Case of Sa- bah State in Malaysia,” The Business Review, 9(1): 153-159.

Murphy, L., Moscardo, G., and Benckendorff, P. 2007 “Using Brand Personality to Differentiate Regional Tourism Destinations,” Journal of Travel Research, 46(1): 1-5.

Norwak, J. J., Sahli, M., and Sgro, P. M. 2003 “Tourism, Trade, and Welfare,” Pacific Economic Review 8 (3): 245-258.

Peleggi, M. 1996 “National Heritage and Global Tour- ism in Thailand,” Annals of Tourism Re- search, 23 (2), 432-448.

Poon,W., and Low, K.L. 2005 “Are Travelers Satisfied with Malaysian Hotels?,” International Journal of Contemporary Hospitality Management, 17(2): 217-228.

Singh, A. (1997).“Asia Pacific Tourism Industry: Current Trends and Future Outlook,” Asia Pacific Journal of Tourism Research, 2 (1): 89-99.

Stebbins, R.A. 1996 “Cultural Tourism as Serious Lei- sure,” Annals of Tourism Research, 23(4): 948–950.

Szivas, E., and Riley, M. 1999 “Tourism employment during eco- nomic transition,” Annals of Tourism Research, 26(4): 747-771.

Tang, C., Jones, E., and Webb, C. 2007 “Critical Success Factors for Business Tourism Destinations: Exploiting Car- diff's National Capital city Status and Shaping Its Business Tourism Offer,” Journal of Travel & Tourism Marketing. Binghamton, 22(3/4): 109.

Taylor, J., Hardener, J., and Stewart, M. 2009 “Ecotourism and Economic Growth in the Galapagos: An Island Economy- Wide Analysis,” Environment and Development Economics, 14(2): 139-163.

Tisdell, C.A. 1995 “Asian Development and Environ- mental Dilemmas,” Contemporary Eco- nomic Policy, 13(1): 38-50.

Walpole, M.J., and Goodwin,H.J. 2001 “Local Attitudes Towards Conservation and Tourism around Komodo National Park, Indonesia,” Cambridge Journals, 28(2): 160-166.

Waheeduzzaman, A. N. M. 2008 “Market Potential Estimation in International Markets: A Comparison of Methods,” Journal of Global Marketing, 21(4): 307-320.

Wilson, D., and Purushorthaman, R.2003 “Dreaming the BRICs: the path to 2050”. Global Economic Paper no.99, Goldman Sachs. Travel and Tourism Competitiveness Report 2009 Managing in a Time of Turbulence. World Economic Forum

Publicado

2009-09-13

Cómo citar

Baimai, C., & Daniel, J. L. (2009). Estimación del potencial de mercado para el turismo en los mercados emergentes. PASOS Revista De Turismo Y Patrimonio Cultural, 7(3), 515–524. https://doi.org/10.25145/j.pasos.2009.07.037