Redes de innovación sobre el patrimonio aeronáutico portugués. Un enfoque de colaboración en la comercialización de destinos
DOI:
https://doi.org/10.25145/j.pasos.2020.18.016Palabras clave:
Redes de innovación, Patrimonio aeronáutico, Turismo aeronáutico, Destino de colaboración, MarketingResumen
Este estudio pretende desarrollar un producto turístico agregando valor a los recursos aeronáuticos portugueses, contribuyendo al conocimiento existente al: i) explorar el patrimonio aeronáutico como un destino de marketing colaborativo: la Ruta Aeronáutica Portuguesa (PAR); ii) Desarrollo del producto turístico a través de redes de innovación. El PAR incorpora marketing de destino colaborativo y propone un producto que podría calificar la herencia portuguesa. Nuestros hallazgos sugieren la oportunidad de promocionar el país como una marca de destino aeronáutico, respaldada por una ruta de múltiples destinos. El PAR también permite una valorización continua de los recursos y asegura la sostenibilidad al involucrar la colaboración que alimenta un ciclo de innovación y refuerza su potencial de marketing.
Descargas
Citas
AAVV (2010). Coleção História da Aviação: O Negócio dos Ares. Sintra, Portugal: EuroImpala.
Ahrweiler, P. & Keane, M. (2013). Innovation networks. Mind & Society, 12(1): 73-90. doi: 10.1007/s11299-013-0123-7
Araújo, Y. (2013). Museu do Ar: Contributo para um Modelo de Gestão e Programação. Diss. Universidade de Lisboa
Arezes, A. (2010). Prefácio. In AAVV, História da Aviação: O Negócio dos Ares (p. 3). Sintra: Euro Impala S.L.
Arrow, K. (1962). Economic Welfare and the Allocation of Resources for Invention. The Rate and Direction of Inventive Activity. Economic: 609-625.
Asero, V., Gozzo, S., & Tomaselli, V. (2016). Building tourism networks through tourist mobility. Journal of Travel Research, 55(6), 751-763.
Baloglu, S., & McCleary, W. (1999). A Model of Destination Image Formation. Annals of Tourism Research, 26(4): 868-897. doi: 10.1016/S0160-7383(99)00030-4
Barras, R. (1986). Towards a theory of innovation in services. Research Policy, 15(4): 161-173. doi: 10.1016/0048-7333(86)90012-0
Beckman, C., & Haunschild, P. (2002). Network Learning: The effects of partner's heterogeneity of Experience on Corporate Acquisitions. Administrative Science Quarterly, 47(1): 92-124. doi: 10.2307/3094892
Brás, José Miguel, Carlos Costa, & Dimitrios Buhalis (2013). Network analysis and wine routes: the case of the Bairrada Wine Route. The Service Industries Journal. 30(10): 1621-1641. doi: 10.1080/02642060903580706
Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism Management, 21(1): 97-116. doi: 10.1016/S0261-5177(99)00095-3
Cai, L. A. (2002). Cooperative Branding for Rural Destinations. Annals of Tourism Research, 29(3): 720-742. doi: 10.1016/S0160-7383(01)00080-9
Carvalho, L., & Costa, T. (2011). Tourism Innovation – A literature review complemented by Case Study Research. Tourism & Management Studies. 23-33.
Chhabra, D. (2009). Proposing a sustainable marketing framework for heritage tourism. Journal of Sustainable Tourism, 17(3), 303-320. doi: 10.1080/09669580802495758
Cohen, W. & Levintbal, D. (1990). Absorptive Capacity: A New Perspective on Learning and Innovation. Administrative Science Quarterly, 35(1): 128-152.
ConsultEcon (2006). Aviation Museums: An Important Contributor to the Travel and Tourism Industry. Cambridge: ConsultEcon, Inc.
Cooper, N., & Baggio, R. (2008). Destination Networks: Four Australian Cases. Annals of Tourism Research, 35(1): 169-188. doi: 10.1016/j.annals.2007.07.004
Corsaro, D., Ramos, C., Henneberg, S, & Naudé, P. (2012). The impact of network configurations on value constellations in business markets - The case of an innovation network. Industrial Marketing Management, 41(5): 780-789. doi: 10.1016/j.indmarman.2012.06.005
COTEC (2009). Innovation Scoring: Support Manual. Porto: COTEC Portugal
Drescher, C., Hinson, T. and Donaldson, T. (2014). World's 14 best aviation museums. CNN April 2014. Accessed 6 April 2014: http://edition.cnn.com/2014/02/07/travel/best-aviation-museums/
Decelle, X. (2004). A conceptual and dynamic approach to innovation in tourism. OECD.
Drucker, P. (1985). The discipline of innovation. Harvard Business Review, 63, 67-72.
Dyer, J., Gregersen, H. & Christensen, C. (2009). The Innovator’s DNA. Harvard Business Review, 1-9.
Fernández Fernández, J., & Moshenska, G. (2017). Spanish Civil War caves of Asturias in archaeology and memory. International Journal of Heritage Studies, 23(1), 14-28. doi: 10.1080/13527258.2016.1232658
Framke, W. (2002). The Destination as a Concept: A Discussion of the Business-related Perspective versus the Socio-cultural Approach in Tourism Theory. Scandinavian Journal of Hospitality and Tourism, 2(2): 92-108. doi: 10.1080/15022250216287
Freeman, C., Clark, J., & Soete, L. (1982). Unemployment and technical innovation: a study of long waves and economic development. Burns & Oates.
Frochot, I., & Morrison, A. (2000). Benefit segmentation: A review of its application to travel and tourism research. Journal of Travel and Tourism Marketing, 9(4), 21–45. doi: 10.1300/J073v09n04_02
Garnaut, C., Freestone, R., & Iwanicki, I. (2012). Cold War heritage and the planned community: Woomera Village in outback Australia. International Journal of Heritage Studies, 18(6), 541-563.
Hjalager, A.(1997). Innovation patterns in sustainable tourism. Tourism Management, 18 (1), 35-41. doi: 10.1016/S0261-5177(96)00096-9
Hjalager, A.(2002). Repairing innovation defectiveness in tourism. Tourism Management, 23(5): 465-474. doi: 10.1016/S0261-5177(02)00013-4
Hjalager, A. (2010a). A review of innovation research in tourism. Tourism Management. 31(1): 1-12. doi: 10.1016/j.tourman.2009.08.012
Hjalager, A. (2010b). Regional innovation systems: The case of angling tourism. Tourism Geographies. 12(2): 192-216. doi: 10.1080/14616681003725201
Hoarau, H., & Kline, C.(2014). Science and industry: Sharing knowledge for innovation. Annals of Tourism Research, 46: 44-61. doi: 10.1016/j.annals.2014.01.005
Hume City Council. (2013). Hume City Council: Tourism Strategy 2011-2015. Hume: City Council.
Kastelle, T. & Steen, J. (2014). Networks of Innovation. In M. Dodgson, D. Gann, & N. Phillips, Oxford Handbook of Innovation Management.Oxford University Press.
Keller, P. (2004). Conclusions of the Conference on Innovation and Growth in Tourism. Lugano Conference (1-6). Switzerland: OECD.
Kimbu, A. & Ngoasong, M. (2013). Centralised Decentralisation of Tourism Development: A Network Perspective. Annals of Tourism Research, 40: 235-259. doi: 10.1016/j.annals.2012.09.005
Knudsen, D.C., Rickly, J.M., & Vidon, E.S. (2016). The fantasy of authenticity: Touring with Lacan. Annals of Tourism Research, 58, 33-45. doi: j.annals.2016.02.003
Macário, C. (2010). Prefácio. In História da Aviação: Portugal a Voar. 3. Sintra: Euro Impala
Maia, S. & Baptista, M. (2011). Routes as Tourist Strategy: Perceived Benefits and Obstacles on the Construction of Museum Routes in the Region of Aveiro. Tourism & Management Studies: 672-682.
Medlik, S. (2003). Dictionary of Travel Tourism & Hospitality (3rd Ed). Great-Britain: Elsevier Science.
Miguéns, J.(2009). Networked Tourism: From World Destinations to Inter-Organizations. Diss. Universidade de Aveiro (Portugal).
Nguyen, T.H., & Cheung, C. (2016). Toward an understanding of tourists’ authentic heritage experiences: Evidence from Hong Kong. Journal of Travel & Tourism Marketing, 33(7), 999-1010. doi: 10.1080/10548408.2015.1075460
Novelli, M., Schmitz, B., & Spencer, T. (2006). Networks, clusters and innovation in tourism: A UK experience. Tourism Management, 27(6): 1141-1152. doi: 10.1016/j.tourman.2005.11.011
OECD (2005). Oslo manual: Guidelines for collecting and interpreting innovation data. No. 4. Paris: Publications de l'OCDE.
OECD (2006). Innovation and Knowledge-Intensive Service Activities. Paris: Publications de l'OCDE.
Palmer, A., & Bejou, D. (1995). Tourism Destination Marketing Alliances. Annals of Tourism Research. 22(3): 616-629. doi: 10.1016/0160-7383(95)00010-4
Pinto, R., & Kastenholz, E. (2011). Collaborative destination marketing. International Conference on Tourism & Management Studies, 215-228.
Plaza, B., Galvez-Galvez, C., & Gonzalez-Flores, A.(2011). Orchestrating innovation networks in e-tourism: A case study. African Journal of Business Management, 5(2): 464-480. doi: 10.5897/AJBM10.607
Poria, Y., Biran, A., & Reichel, A. (2007). Different Jerusalems for different tourists: Capital cities-the management of multi-heritage site cities. Journal of Travel & Tourism Marketing, 22(3-4), 121-138. doi: 10.1300/J073v22n03_10
Porter, M. (1998). Clusters and the New Economics of Competition. Harvard Business Review, 76, 77-90.
Powell, W. & Grodal, S (2005). Networks of Innovators. In Fagerberg, D. Mowery, & R. Nelson, Oxford Handbook of Innovation (56-85). Oxford University Press.
Ramos, M. (2013). Museu da TAP-30 anos: Diss. Universidade de Lisboa
Richards, G., & Wilson, J. (2006). Developing creativity in tourist experiences: A solution to the serial reproduction of culture? Tourism management, 27(6), 1209-1223. doi: j.tourman.2005.06.002
Rigall-I-Torrent, R., & Fluvià, M. (2011). Managing tourism products and destinations embedding public good components: A hedonic approach. Tourism Management, 32(2): 244-255. doi: 10.1016/j.tourman.2009.12.009
Riley, R. & Love, L. (2000). The State of Qualitative Tourism Research. Annals of Tourism Research, 27(1): 164-187. doi: 10.1016/S0160-7383(99)00068-7
Saunders, M., Lewis, P., & Thornhill, A. (2009). Research Metods for Business Students (5th Ed). London: Pearson Education.
Schlüter, R. (2003). Metodologia de Pesquisa em Turismo e Hotelaria. S.Paulo: Aleph.
Shih, H. (2006). Network characteristics of drive tourism destinations: An application of network analysis in tourism. Tourism Management, 27(5): 1029-1039. doi: 10.1016/j.tourman.2005.08.002
SIAM (2009). Alterações Climáticas no Município de Sintra. Sintra: Projecto SIAM Sintra.
Strobl, A. & Peters, M. (2013). Entrepreneurial Reputation in Destination Networks. Annals of Tourism Research, 40, 59-82. doi: 10.1016/j.annals.2012.08.005
Tidd, J., & Bessant, J.(2009). Innovation Networks. In J. Tidd, & J. Bessant, Managing Innovation: Integrating Technological, Market and Organizational Change (4th Ed, 281-309). Chichester: John Wiley & Sons.
Trott, P. (2012). Innovation Management and New Product Development. Hampshire: Prentice Hall.
Tsiotsou, R., & Vasaioti, E. (2006). Satisfaction: A segmentation criterion for “short term” visitors of mountainous destinations. Journal of Travel and Tourism Marketing, 20(1), 61–73. doi: 10.1300/J073v20n01_05
Tunbridge, J.E. (2004). The Churchill–Roosevelt Bases of 1940: The Question of Heritage in their Adaptive Reuse. International Journal of Heritage Studies. 10(3): 229-251. doi: 10.1080/1352725042000234433
Tunbridge, J.E. (2008). Malta: reclaiming the naval heritage? International Journal of Heritage Studies. 14(5): 449-466. doi: 10.1080/13527250802284875
Turismo de Portugal (2012). Plano Estratégico Nacional do Turismo. Lisboa: Turismo de Portugal.
UNWTO (2011a). Tourism as an Instrument for Development: (Social) Development vis-à-vis Tourism. Faro: UNWTO Knowledge Network.
UNWTO (2011b). Governance for Sustainable Tourism Development. UNWTO Knowledge Network. Faro: UNWTO Knowledge Network.
Vieira, N. (2007). Gestão de Sítios Históricos: A transformação dos valores culturais e econômicos em programas de revitalização em áreas históricas. Vol. 9. Recife: UFPE.
Walle, A. (1997). Quantitative Versus Qualitative Tourism Research. Annals of Tourism Research, 24(3): 524-536. doi: 10.1016/S0160-7383(96)00055-2
Weaver, A. (2011). Tourism and the Military: Pleasure and the War Economy. Annals of Tourism Research, 38(2), 672-689. doi: 10.1016/j.annals.2010.12.005
WEF (2013). The Travel & Tourism Competitiveness Report 2013. Geneva: World Economic Forum.
Weiermair, K. (2004). Product improvement or innovation: what is the key to sucess in tourism? OECD. Innovations in tourism UNWTO conference.
WTTC (2003). Blueprint for New Tourism. Blueprint for New Tourism. London: World Travel and Tourism Council.
WTTC (2011). Progress & Priorities 2011-2012. London: World Travel and Tourism Council.
WTTC (2013). Tourism for Tomorrow-the WTTC Perspective. London: World Travel and Tourism Council.
Yang, Y. (2012). Agglomeration density and tourism development in China:An empirical research based on dynamic panel data model. Tourism Management, 33(6), 1347-1359. doi: 10.1016/j.tourman.2011.12.018
Yi, X., Fu, X., Yu, L., & Jiang, L. (2018). Authenticity and loyalty at heritage sites: The moderation effect of postmodern authenticity. Tourism Management, 67, 411-424. doi: j.tourman.2018.01.013
Yin, R. (2011). Qualitative Research form Start to Finish. London: Guilford Press.
Descargas
Publicado
Cómo citar
Número
Sección
Licencia
Confirmo que el trabajo es original (de mi/nuestra autoría), y que no se someterá a otras revistas o publicaciones hasta la resolución definitiva del proceso de revisión en PASOS, RTPC.
Autorizo la publicación de mi trabajo por PASOS, RTPC de acceso abierto y gratuito en cualquiera de los formatos que estime oportunos, por un plazo indeterminado y a título de colaboración no remunerada.
Asimismo, el/los autor/es entiende/n que el trabajo publicado podrá vincularse o depositarse en cualquier servidor o ser incluido en otras publicaciones (republicación), siempre y cuando el nuevo lugar y/o la nueva edición referencie la publicación original y reconozca la autoría y la propiedad del copyright de las publicaciones de PASOS RTPC.
Los/as autores/as entienden que se realizará una comprobación de plagio-autoplagio, pudiendo retirarse el artículo en cualquier momento del flujo editorial