Satisfacción del turista con la experiencia de compra de souvenirs: el caso de un destino insular masivo de sol y playa

Desiderio Gutiérrez Taño; Janet Hernández Méndez; Ricardo Jesús Díaz Armas

doi:10.25145/j.pasos.2020.18.038

Autores/as

Desiderio Gutiérrez Taño Universidad de La Laguna
Janet Hernández Méndez Universidad de La Laguna
Ricardo Jesús Díaz Armas Universidad de La Laguna

DOI:

https://doi.org/10.25145/j.pasos.2020.18.038

Palabras clave:

Souvenir, satisfacción, destino turístico, Tenerife

Resumen

En este estudio se contrasta parte del modelo teórico propuesto por Suhartanto (2018) en el que se determina si la satisfacción con los atributos de compra de los souvenirs influye en la satisfacción general de compra de souvenirs en un destino turístico insular masivo de sol y playa. Se ha utilizado la modelización de ecuaciones estructurales basadas en PLS con una muestra de 134 turistas en Tenerife que han comprado algún souvenir en su estancia en la isla. Los resultados sugieren que la satisfacción con los atributos de la tienda, las características del souvenir y la presentación del mismo influyen positivamente en la satisfacción general con la compra. No obstante, otros atributos del souvenir, tales como el valor y la funcionalidad, no determinan la satisfacción de compra global. Estos resultados contribuyen a ampliar la investigación realizada sobre la satisfacción de compra con los souvenirs teniendo en cuenta un destino diferente.

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