Cultural Resilience and Strategic Adaptation: Organisational Change in Greek Hotels amidst Uncertainty

Dimitrios Belias; Angelos Ntalakos; Ioannis Rossidis; Nikolaos Trihas

doi:10.25145/j.pasos.2026.24.077

Authors

Dimitrios Belias Department of Business Administration, University of Thessaly. School of Social Science, Hellenic Open University https://orcid.org/0000-0003-3409-6875
Angelos Ntalakos Department of Business Administration, University of Thessaly https://orcid.org/0000-0003-2491-6606
Ioannis Rossidis Department of Public Administration, Panteion University https://orcid.org/0000-0003-0240-2241
Nikolaos Trihas Department of Business Administration and Tourism, Hellenic Mediterranean University https://orcid.org/0000-0001-9084-4036

DOI:

https://doi.org/10.25145/j.pasos.2026.24.077

Keywords:

Change Management, Strategic Chang, Environmental Uncertainty, Environmental Hostility, Greek Hotels

Abstract

This study investigates the critical factors influencing successful organisational change within the Greek hospitality sector, with a focus on four- and five-star hotels. Employing a quantitative approach, data were collected from a sample of 513 hotel employees to examine the relationships amongst strategic change content, environmental uncertainty, and environmental hostility. The findings suggest that the content of strategic change is a key determinant of its success, underscoring the need for a clear understanding of both corporate- and business-level changes. Environmental uncertainty and hostility, however, are shown to constitute the principal obstacles to successful change, insofar as they engender negative forces that hinder its implementation. The paper examines the relationship amongst the stages of change unfreezing, moving, and refreezing and proposes several strategies to enhance the adaptability and resilience of tourism organisations operating in dynamic global environments.

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Editor & editorial board: profiles
Academic society: PASOS. Revista de Turismo y Patrimonio Cultural
Publisher: Instituto Universitario de Investigación Social y Turismo. Universidad de La Laguna (España) - Instituto Universitario da Maia ISMAI (Portugal)

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