Motivações: uma análise do comportamento turístico no Equador
DOI:
https://doi.org/10.25145/j.pasos.2026.24.006Palavras-chave:
Turismo, Comportamento, Factores motivacionais, Desenvolvimento sustentável, EquadorResumo
Este estudo sobre o comportamento turístico no Equador analisa e sintetiza os principais fatores motivadores tanto para turistas domésticos quanto internacionais. A pesquisa, utilizando uma abordagem longitudinal, categoriza as motivações dos visitantes enquanto avalia a influência de diversos setores produtivos que podem amplificar essas motivações. Por meio da análise fatorial, foram identificadas três dimensões motivacionais principais: satisfação, viagens de aventura e nível de segurança, sendo esta última atualmente a mais significativa. Esses achados têm implicações consideráveis para o desenvolvimento estratégico do turismo, facilitando a segmentação de mercado e promovendo o desenvolvimento sustentável sob perspectivas tanto sociais quanto econômicas.
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- PASOS. Revista de Turismo y Patrimonio Cultural
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- Instituto Universitario de Investigación Social y Turismo. Universidad de La Laguna (España) - Instituto Universitario da Maia ISMAI (Portugal)
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