Exploring tourists' intention to use smart tourism apps

Tatiana David-Negre; Desiderio Gutiérrez Taño

doi:10.25145/j.pasos.2025.23.006

Autores

Tatiana David-Negre Universidad de La Laguna https://orcid.org/0000-0001-5709-7745
Desiderio Gutiérrez Taño Universidad de La Laguna https://orcid.org/0000-0002-2320-946X

DOI:

https://doi.org/10.25145/j.pasos.2025.23.006

Palavras-chave:

Aplicações, Turismo inteligente, Marketing de destinos, Intenção de utilizar

Resumo

Este estudo investiga a intenção dos turistas de utilizar aplicações durante as suas viagens e os factores que influenciam essa intenção. Embora vários estudos tenham abordado a adoção de diferentes tecnologias, o comportamento dos turistas com o conjunto de tecnologias com funcionalidades de smart destination tem sido pouco estudado. Neste sentido, foi testado um modelo baseado no modelo teórico UTAUT2 para compreender as motivações para a adoção destas aplicações. Foi realizado um inquérito online com 107 respostas. O modelo foi testado através de equações estruturais utilizando PLS. Os resultados sugerem que a expetativa de resultado, o habitus e os factores condicionantes influenciam positivamente a intenção de usar aplicações de turismo. No entanto, não se pode confirmar que a expetativa de esforço, a influência social, a motivação hedónica e a relação valor/preço afectem a intenção de utilização. São também discutidas possíveis implicações práticas para os criadores e gestores de destinos turísticos.

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