Smart destination cards as big data generators.  A proposal for a checklist and its application to Trentino Guest Card:

Chiara Dalle Nogare; Raffaele Scuderi

doi:10.25145/j.pasos.2024.22.017

Autores

Chiara Dalle Nogare University of Brescia, Italy https://orcid.org/0000-0001-9502-0319
Raffaele Scuderi Università degli Studi di Enna “Kore” https://orcid.org/0000-0001-5373-3775

DOI:

https://doi.org/10.25145/j.pasos.2024.22.017

Palavras-chave:

Smart destination cards, Tourism big data, Tourist preferences analysis, Checklist

Resumo

Quality data on tourist behaviour is essential for destination management organisations, the promoters of smart destination cards (SDC). The different configurations of SDC stem from the relative importance attributed to their goals and entail different levels of quality of the data they collect. SDC are not only big data generators, but also marketing tools and the outcome of the cooperative games between the included attractions, with a trade-off between these features. Consequently, strong sample selection, price distortion effects, and collection of limited personal details on card users often characterize SDC data. We propose a checklist for assessing the potential of SDC as big data generators, whose items are: large coverage of diverse attractions; same discount for all included attractions; low card price; stability of features over time; collection of personal data at issue. We exemplify its use by applying it to the SDC of Trentino, an Italian mountain destination.

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Biografia do Autor

Chiara Dalle Nogare, University of Brescia, Italy

Chiara Dalle Nogare is associate professor of Applied Economics at University of Brescia, Italy. In 2018, she was country expert for Italy in the OECD research project: “Culture and local development: Maximising the impact.” Main research interests include cultural economics, tourism economics, political economy and local government spending. She has published in many peer-reviewed journals.

Raffaele Scuderi, Università degli Studi di Enna “Kore”

Raffaele Scuderi is full professor of Applied Economics at Kore University of Enna, Italy. He has published in numerous peer reviewed journals and books. His research interests include tourism economics, cultural economics, urban and regional economics, consumer economics, development economics.

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