Fatores psicossociais e formação de imagens no turismo urbano: um estudo de caso sobre Madri
DOI:
https://doi.org/10.25145/j.pasos.2006.04.020Palavras-chave:
Turismo, Motivação, Imagem, Imagem destino, Fatores psicossociaisResumo
Este artigo trata de analisar a influência de diversos fatores psicossociais sobre a imagem que os visitantes têm de um destino. Foram analisadas as respostas a um questionário de duas amostras compostas por visitantes (N= 1200 e 2000) que se encontravam em ambientes turisticamente significativos de Madrid. Através deste questionário recolheu-se informação sobre variáveis sociodemo- gráficas, características da estadia na cidade (tipo de acomodação, duração, frequência de visitas), motivação primária e secundária, satisfação com os diferentes serviços e imagem do destino (medida com uma escala tipo Likert de cinco intervalos composta por 15 itens sobre infra-estruturas e serviços, oferta de lazer e cultura, características dos anfitriões, etc.). Realizaram-se contrastes de independência entre as variáveis referentes às características da estadia, variáveis sociodemográficas e psicológicas. Além disso, contrastou-se, mediante análise de regressão, a influência destas variáveis sobre a imagem-destino de Madrid.Downloads
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