De la experiencia vivida a la lealtad del visitante: el rol mediador del valor percibido en festivales culturales
DOI:
https://doi.org/10.25145/j.pasos.2026.24.052Palabras clave:
percepciones experienciales, motivaciones, lealtad del visitante, mediación, valor percibido, satisfacción, festivales culturales, Patrimonio de la Humanidad, PLS-SEM, modelo EORResumen
Este trabajo examina la manera en que las percepciones experienciales y las motivaciones de los asistentes a festivales inciden en el valor percibido, la satisfacción y la lealtad, incorporando el análisis del rol mediador de dichas variables. El caso de estudio se sitúa en el Festival Internacional de las Flores de Córdoba 2024. A partir del modelo Estímulo-Organismo-Respuesta (EOR), se implementó un enfoque cuantitativo basado en un cuestionario (n=774) y en una metodología de mínimos cuadrados parciales (PLS-SEM). Los hallazgos evidencian que las percepciones experienciales influyen significativamente sobre el valor percibido y la satisfacción, aunque no ejercen un efecto directo sobre la lealtad. La satisfacción se confirma como el principal factor que explica la fidelidad, mientras que el valor percibido actúa como mediador pleno entre las motivaciones y la satisfacción. Estos resultados enriquecen la literatura académica sobre festivales culturales y aportan orientaciones prácticas para diseñar experiencias sostenibles y memorables.
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- PASOS. Revista de Turismo y Patrimonio Cultural
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- Instituto Universitario de Investigación Social y Turismo. Universidad de La Laguna (España) - Instituto Universitario da Maia ISMAI (Portugal)
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Derechos de autor 2026 Laura Ortega-Pérez, Francisco Orgaz Agüera, Salvador Moral-Cuadra, Cándida María Domínguez-Valerio
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.
Confirmo que el trabajo es original (de mi/nuestra autoría), y que no se someterá a otras revistas o publicaciones hasta la resolución definitiva del proceso de revisión en PASOS, RTPC.
Autorizo la publicación de mi trabajo por PASOS, RTPC de acceso abierto y gratuito en cualquiera de los formatos que estime oportunos, por un plazo indeterminado y a título de colaboración no remunerada.
Asimismo, el/los autor/es entiende/n que el trabajo publicado podrá vincularse o depositarse en cualquier servidor o ser incluido en otras publicaciones (republicación), siempre y cuando el nuevo lugar y/o la nueva edición referencie la publicación original y reconozca la autoría y la propiedad del copyright de las publicaciones de PASOS RTPC.
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