THE STRATEGIC USE OF RESOURCES AND CAPABILITIES IN THE HOTEL SECTOR: THE RITZ CASE
DOI:
https://doi.org/10.25145/j.pasos.2014.12.022Keywords:
Hotel Ritz, Vision Based on Resources, The Competitive Strategy, The Competitive AdvantageAbstract
The Ritz Hotel of Porto Alegre (RS) is researched in order to try to better understand how resources and capabilities enable certain hotel organizations to compete successfully within the chosen strategy range. The research is qualitative, descriptive, with semi-structured interviews and non-participating observation. Seven interviews were conducted in total, and the owner and all hotel employees were interviewed. The main conclusions found are that human capital resources as well as organizational culture stand out as competitive and operational factors. In addition, the network of contacts formed by former residents, the internet with its social networks platforms, as well as public agencies of dissemination of the hotel network help in the renovation of its guests.
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