Motivaciones en la elección de un destino por parte del turista. Un estudio comparado en Medellín y Ambato

Juan Gabriel Vanegas; Marisol Valencia-Cárdenas; César Mayorga-Abril; Jorge Restrepo-Morales

doi:10.25145/j.pasos.2025.23.024

Authors

Juan Gabriel Vanegas Tecnológico de Antioquia
Marisol Valencia-Cárdenas Tecnológico de Antioquia https://orcid.org/0000-0003-3135-3012
César Mayorga-Abril Universidad Técnica de Ambato https://orcid.org/0000-0001-8671-4757
Jorge Restrepo-Morales Tecnológico de Antioquia

DOI:

https://doi.org/10.25145/j.pasos.2025.23.024

Keywords:

tourist, perception, push factors, pull factors, motivations

Abstract

In this study, we delve into the nuances of tourist satisfaction in two Latin-American contexts, using the dimensions of push and pull as axes of analysis. Based on the responses of 578 tourists (377 in Medellín and 201 in Ambato), we explore the motivational factors that influence their experiences. For this purpose, the structural equation modeling strategy and Cronbach's Alpha were used as empirical tools to measure the reliability of the constructs (push: 0.8565, pull: 0.8431). The results indicate that the knowledge of the place added to the sense of tranquility generated by the comfort and fun, increase the incidence with the constructs of tourist satisfaction and loyalty. These nuanced findings not only enrich our understanding of tourist behavior, but also provide essential guidance for designing effective tourism strategies, emphasizing the paramount importance of holistic and enjoyable experiences in fostering visitor satisfaction and loyalty.

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Academic society: PASOS. Revista de Turismo y Patrimonio Cultural
Publisher: Instituto Universitario de Investigación Social y Turismo. Universidad de La Laguna (España) - Instituto Universitario da Maia ISMAI (Portugal)

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