Film tourism as an emerging typology of cultural tourism

Abstract

Summary: Mainly outside our borders, a new concept, called film tourism, is emerging within cultural tourism. Although it is a growing phenomenon worldwide, many tourism organizations have been slow to take advantage of the potential benefits of this new form of cultural tourism.

This paper attempts to conceptually delimit film tourism, in order to later analyze the profile of the current tourist and the level of general knowledge of the tourist typology through a survey of 484 attendees of the 5th International Cultural Tourism Fair. Both factors will allow us to evaluate the potential of its future development, especially if we take into account the strength of the domestic tourist demand and its increasing level of demand, together with the substantial increase in the demand of urban and cultural products by foreigners. In this context we believe that it is advisable to develop new cultural tourism products that provoke new emotions and sensations and that contribute to a greater differentiation of the destination.