Quality as a management tool of Cultural Tourism

Abstract

The tourism is a dynamic and changeable phenomenon. Although from his beginning it has been related to the culture, the cultural tourism has not consolidated as a tourist practice had hoc up to last two decades of the XXth century. It is in the ripeness of the super consumed the Sun and Beach, when the cultural tourism arises as completely recognized practice and different strategy from those destines pioneers today saturated. But the current situation of the cultural sector is of an entire isolation before a society of consumption that it demands products that they answer to each and every one of the expectations of the tourist - cultural clients. In this context, the quality already applied in other industrial sectors, is outlined as a strategy adapted to obtain a major competitiveness.