Determinants of the complexity of the tourist business environment. Analysis of perceptions during the period 2001-2003 in the Canary Islands
DOI:
https://doi.org/10.25145/j.pasos.2007.05.012Keywords:
Environment, Complexity, Perceptions, Rasch model, Tourist firms, Strategic managementAbstract
The tourist environment should be also analysed, apart from dynamism, considering complex- ity. The objective of this paper is then to analyse the existence of differences in perceiving environmen- tal complexity during the years 2001 to 2003. The Rasch model (1960, 1980) is applied and the com- plexity is considered a latent variable. We used the information from a sample of decision makers of tourist firms in Canary Islands (Spain). The results confirm demand and competitors as the most com- plex variables. The relevant differences among years are those related to physical barriers, outer depen- dence and attitude towards firms.
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