The analysis of the projected image: a proposal for the standardization of tourist brochures and web

Authors

  • Pablo Díaz Rod´ríguez
  • Alberto Jonay Rodríguez Darias
  • Agustín Santana Talavera

DOI:

https://doi.org/10.25145/j.pasos.2010.08.016

Keywords:

Tourism, Image, Methodology, Fuerteventura

Abstract

For the purposes of this text, normalization mean simplify, unify and manage a complex entity through certain criteria in order to make it more understandable and comparable with others In our case, we present two models of normalization form that will be applied in the analysis of tourist brochures and web through a series of variables (thirteen in the case of prospectuses and thirty-seven for websites) in order to understanding of the image projected through the media of Fuerteventura, Canary Islands, al- though they can be exported to any other destination.

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Author Biographies

Pablo Díaz Rod´ríguez

Pablo Díaz Rodríguez es Master en Antropología y doctorando en la Universidad Complutense de Madrid.

Alberto Jonay Rodríguez Darias

 Alberto Jonay Rodríguez Darias es Master en Dirección y Planificación del Turismo y doctorando en antropología en el Instituto Universitario de Ciencias Políticas y Sociales de la Universidad de La Laguna.

Agustín Santana Talavera

Agustín Santana Talavera es profesor titular en el Departamento de Prehistoria, Antropología e Historia Antigua de la Universidad de La Laguna y subdirector del Instituto Universitario de Ciencias Políticas y Sociales de la misma universidad.

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Published

2010-01-15

How to Cite

Díaz Rod´ríguez, P., Rodríguez Darias, A. J., & Santana Talavera, A. (2010). The analysis of the projected image: a proposal for the standardization of tourist brochures and web. PASOS Revista De Turismo Y Patrimonio Cultural, 8(1), 211–218. https://doi.org/10.25145/j.pasos.2010.08.016

Issue

Vol. 8 No. 1 (2010): PASOS Journal of Tourism and Cultural Heritage 08(1), 2010

Section

Notas de investigación

License

I confirm that the work is original (of my/our authorship), and that it will not be submitted to other journals or publications until the final resolution of the review process in PASOS, RTPC.

I authorize the publication of my work by PASOS, PSTN of free and open access in any of the formats that I deem appropriate, for an indefinite period of time and as a non-remunerated collaboration.

Likewise, the author(s) understands that the published work may be linked or deposited on any server or included in other publications (republication), provided that the new place and/or new edition references the original publication and acknowledges the authorship and copyright ownership of PASOS RTPC publications.

Authors understand that a plagiarism-self-plagiarism check will be performed, and the article may be removed at any time from the editorial flow.

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