Tourism and the branded city: film and identity on the Pacific rim

Abstract

This book is a part of the series titled New Directions in Tourism Analysis, by Ashgate Publishing. There is no doubt about the timeliness of the series, as it aims to fill a gap of theoretical development in tourism research. As scholars, we can not deny the abundance of empirical inves- tigation done in the field of tourism com- pared to theory development. Tourism and the Branded City attempts to fill this gap by introducing us to city branding and cinematic cities. The stated aims of the book are (1) to provide an interdisciplinary theoretical basis for understanding and critiquing city branding as a cultural and polit- ical phenomenon, and (2) to introduce the audience to the practice (p.1).