La importancia del riesgo percibido en la imagen del destino y sus efectos en la intención del comportamiento
DOI:
https://doi.org/10.25145/j.pasos.2019.17.065Keywords:
perceived risk, perceived destination image, tourist behavioral intentionAbstract
In this work we analyse the process by which the decision of visiting a destination is the result of evaluating its image, being risk an important factor that has an effect on the destination's image. Taking into account the previous literature, and considering the multidimensional character of these two constructs, we propose a classification of the different approaches that link risk and image with behavioral intention. This work, without being an exhaustive review of the literature, clarifies the state in which the study of this subject is found and gives guidance to the researchers in this field.
Downloads
References
Adam, I. (2015). Backpackers' risk perceptions and risk reduction strategies in Ghana. Tourism Management, 49, 99-108.
Ahmed, Z. U. (1996). The need for the identification of the constituents of a destination's tourist image: A promotion segmentation perspective. Journal of Professional Services Marketing, 14(1), 37-60.
Alvarez, M. D., & Campo, S. (2014). The influence of political conflicts on country image and intention to visit: A study of Israel's image. Tourism Management, 40, 70-78.
Agapito, D., Oom do Valle, P., & da Costa Mendes, J. (2013). The cognitive-affective-conative model of destination image: A confirmatory analysis. Journal of Travel & Tourism Marketing, 30(5), 471-481.
Azim, T. S. A. (2010). The relationship between the perception of risk and the decision making process of travel of french tourists: The case of Egypt. Tourismos: An International Multidisciplinary Journal of Tourism, 5(2), 29-47.
Baloglu, S., & Brinberg, D. (1997). Affective images of tourism destinations. Journal of Travel Research, 35(4), 11-15.
Baloglu, S., & McCleary, K. W. (1999). A model of destination image formation. Annals of Tourism Research, 26(4), 868-897.
Bauer, R. A. (1960). Consumer Behavior as Risk Taking. In R. S. Hancock ed., Dynamic Marketing for a Changing World (389-398). American Marketing Association: Chicago.
Chen, C., & Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28(4), 1115-1122.
Cheron, E. J., & Ritchie, J. R. (1982). Leisure activities and perceived risk. Journal of Leisure Research, 14(2), 139-154.
Chew, E. Y. T., & Jahari, S. A. (2014). Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan. Tourism Management, 40, 382-393.
Chon, K. (1990). The role of destination image in tourism: A review and discussion. The Tourist Review, 45(2), 2-9.
Cohen, E. (1972). Toward a sociology of international tourism. Social Research, 39, 164-182.
Crompton, J. L. (1979). An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image. Journal of Travel Research, 17(4), 18-23.
Dann, G. M. (1996). Tourists' images of a destination-an alternative analysis. Journal of Travel & Tourism Marketing, 5(1-2), 41-55.
Dolnicar, S. (2005). Fear segments in tourism. CD Proceedings of the 14th International Research Conference of the Council for Australian University Tourism and Hospitality Education (CAUTHE), 1-5 February 2005, Australia.
Dowling, G. R., & Staelin, R. (1994). A model of perceived risk and intended risk-handling activity. Journal of Consumer Research, 21(1), 119-134.
Echtner, C. M., & Ritchie, J. B. (1991). The meaning and measurement of destination image. Journal of Tourism Studies, 2(2), 2-12.
Fakeye, P. C., & Crompton, J. L. (1991). Image differences between prospective, first-time, and repeat visitors to the Lower Rio Grande Valley. Journal of Travel Research, 30(2), 10-16.
Floyd, M. F., Gibson, H., Pennington-Gray, L., & Thapa, B. (2004). The effect of risk perceptions on intentions to travel in the aftermath of September 11, 2001. Journal of Travel & Tourism Marketing, 15(2-3), 19-38.
Floyd, M. F., & Pennington-Gray, L. (2004). Profiling risk perceptions of tourists. Annals of Tourism Research, 31(4), 1051-1054.
Fuchs, G., & Reichel, A. (2006). Tourist destination risk perception: The case of Israel. Journal of Hospitality & Leisure Marketing, 14(2), 83-108.
Fuchs, G., & Reichel, A. (2011). An exploratory inquiry into destination risk perceptions and risk reduction strategies of first time vs. repeat visitors to a highly volatile destination. Tourism Management, 32(2), 266-276.
Fuchs, G. (2013). Low versus high sensation?seeking tourists: a study of backpackers' experience risk perception. International Journal of Tourism Research, 15(1), 81-92.
Gallarza, M. G., Saura, I. G., & Garc??a, H. C. (2002). Destination image: Towards a conceptual framework. Annals of Tourism Research, 29(1), 56-78.
Gartner, W. C. (1989). Tourism image: Attribute measurement of state tourism products using multidimensional scaling techniques. Journal of Travel Research, 28(2), 16-20.
Gartner, W. C. (1994). Image formation process. Journal of Travel & Tourism Marketing, 2(2-3), 191-216.
Gartner, W. C., & Shen, J. (1992). The impact of Tiananmen Square on China's tourism image. Journal of Travel Research, 30(4), 47-52.
Gartner, W. C., & Hunt, J. D. (1987). An analysis of state image change over a twelve-year period (1971-1983). Journal of Travel Research, 26(2), 15-19.
Gibson, H., & Yiannakis, A. (2002). Tourist roles: Needs and the lifecourse. Annals of Tourism Research, 29(2), 358-383.
Gitelson, R. J., & Crompton, J. L. (1983). The planning horizons and sources of information used by pleasure vacationers. Journal of Travel Research, 21(3), 2-7.
Gunn, C. A. (1988). Vacationscape: Designing tourist regions (2nd ed.). Van Nostrand Reinhold: New York.
Huang, Y., Tseng, Y., & Yiap, L. (2013). Image recovery of the resurrected seashore city-New Orleans, Louisiana. Journal of Coastal Research, 29(2), 430-437.
Hui, T. K., & Wan, T. W. D. (2003). Singapore's image as a tourist destination. International Journal of Tourism Research, 5(4), 305-313.
Hunt, J. D. (1975). Image as a factor in tourism development. Journal of Travel Research, 13(3), 1-7.
Jacoby, J., & Kaplan, L. B. (1972). The components of perceived risk. Advances in Consumer Research, 3(3), 382-383.
Kani, Y., Aziz, Y. A., Sambasivan, M., & Bojei, J. (2017). Antecedents and outcomes of destination image of Malaysia. Journal of Hospitality and Tourism Management, 32, 89-98.
Kaplan, L. B., Szybillo, G. J., & Jacoby, J. (1974). Components of perceived risk in product purchase: A cross-validation. Journal of Applied Psychology, 59(3), 287-291.
Kozak, M., Crotts, J. C., & Law, R. (2007). The impact of the perception of risk on international travellers. International Journal of Tourism Research, 9(4), 233-242.
Law, R. (2006). The perceived impact of risks on travel decisions. International Journal of Tourism Research, 8(4), 289-300.
Lehto, X., Douglas, A. C., & Park, J. (2008). Mediating the effects of natural disasters on travel intention. Journal of Travel & Tourism Marketing, 23(2-4), 29-43.
Lepp, A., & Gibson, H. (2003). Tourist roles, perceived risk and international tourism. Annals of Tourism Research, 30(3), 606-624.
Lepp, A., & Gibson, H. (2008). Sensation seeking and tourism: Tourist role, perception of risk and destination choice. Tourism Management, 29(4), 740-750.
Lepp, A., Gibson, H., & Lane, C. (2011). Image and perceived risk: A study of Uganda and its official tourism website. Tourism Management, 32(3), 675-684.
Maser, B., & Weiermair, K. (1998). Travel decision-making: From the vantage point of perceived risk and information preferences. Journal of Travel & Tourism Marketing, 7(4), 107-121.
Milman, A., & Pizam, A. (1995). The role of awareness and familiarity with a destination: The Central Florida case. Journal of Travel Research, 33(3), 21-27.
Mowen, J. C., & Minor, M. (1998). Consumer behavior (5th. ed.). Prentice Hall. Upper Saddle River: New Jersey.
Noh, J., & Vogt, C. (2013). Modelling information use, image, and perceived risk with intentions to travel to East Asia. Current Issues in Tourism, 16(5), 455-476.
Park, K., & Reisinger, Y. (2010). Differences in the perceived influence of natural disasters and travel risk on international travel. Tourism Geographies, 12(1), 1-24.
Pike, S., & Ryan, C. (2004). Destination positioning analysis through a comparison of cognitive, affective, and conative perceptions. Journal of Travel Research, 42(4), 333-342.
Pizam, A., Jeong, G., Reichel, A., van Boemmel, H., Lusson, J. M., Steynberg, L., . . . Montmany, N. (2004). The relationship between risk-taking, sensation-seeking, and the tourist behavior of young adults: A cross-cultural study. Journal of Travel Research, 42(3), 251-260.
Plog, S. C. (1974). Why destination areas rise and fall in popularity. Cornell Hotel and Restaurant Administration Quarterly, 14(4), 55-58.
Qi, C. X., Gibson, H. J., & Zhang, J. J. (2009). Perceptions of risk and travel intentions: The case of China and the Beijing Olympic Games. Journal of Sport & Tourism, 14(1), 43-67.
Quintal, V. A., Lee, J. A., & Soutar, G. N. (2010). Risk, uncertainty and the theory of planned behavior: A tourism example. Tourism Management, 31(6), 797-805.
Reichel, A., Fuchs, G., & Uriely, N. (2007). Perceived risk and the non-institutionalized tourist role: The case of israeli student ex-backpackers. Journal of Travel Research, 46(2), 217-226.
Reisinger, Y., & Mavondo, F. (2005). Travel anxiety and intentions to travel internationally: Implications of travel risk perception. Journal of Travel Research, 43(3), 212-225.
Rittichainuwat, B. N., & Chakraborty, G. (2009). Perceived travel risks regarding terrorism and disease: The case of Thailand. Tourism Management, 30(3), 410-418.
Roehl, W. S., & Fesenmaier, D. R. (1992). Risk perceptions and pleasure travel: An exploratory analysis. Journal of Travel Research, 30(4), 17-26.
Roselius, T. (1971). Consumer rankings of risk reduction methods. Journal of Marketing, 35, 56-61.
Ross, I. (1975). Perceived risk and consumer behavior: A critical review. Advances in Consumer Research, 2(1), 1-20.
Russell, J. A., & Pratt, G. (1980). A description of the affective quality attributed to environments. Journal of Personality and Social Psychology, 38(2), 311-322.
Schiffman, L. G., & Kanuk, L. L. (1991). Communication and consumer behavior. Consumer Behavior, 2, 268-306.
Simpson, P. M., & Siguaw, J. A. (2008). Perceived travel risks: The traveller perspective and manageability. International Journal of Tourism Research, 10(4), 315-327.
Tasci, A. D., Gartner, W. C., & Tamer Cavusgil, S. (2007). Conceptualization and operationalization of destination image. Journal of Hospitality & Tourism Research, 31(2), 194-223.
Stylos, N., Bellou, V., Andronikidis, A., & Vassiliadis, C. A. (2017). Linking the dots among destination images, place attachment, and revisit intentions: A study among British and Russian tourists. Tourism Management, 60, 15-29.
Tavitiyaman, P., & Qu, H. (2013). Destination image and behavior intention of travelers to Thailand: The moderating effect of perceived risk. Journal of Travel & Tourism Marketing, 30(3), 169-185.
Tsaur, S., Tzeng, G., & Wang, K. (1997). Evaluating tourist risks from fuzzy perspectives. Annals of Tourism Research, 4(24), 796-812.
Um, S., & Crompton, J. L. (1992). The roles of perceived inhibitors and facilitators in pleasure travel destination decisions. Journal of Travel Research, 30(3), 18-25.
Wang, H. Y. (2017). Determinants hindering the intention of tourists to visit disaster-hit destinations. Current Issues in Tourism, 20(5), 459-479.
Wang, C. Y., & Hsu, M. K. (2010). The relationships of destination image, satisfaction, and behavioral intentions: An integrated model. Journal of Travel & Tourism Marketing, 27(8), 829-843.
Woodside, A. G., & Lysonski, S. (1989). A general model of traveler destination choice. Journal of Travel Research, 27(4), 8-14.
Xu, J., Chan, T. L., & Pratt, S. (2017). Destination Image of Taiwan From the Perspective of Hong Kong Residents: Revisiting Structural Relationships Between Destination Image Attributes and Behavioral Intention. International Journal of Hospitality & Tourism Administration, 1-23.
Yang, E. C. L., & Nair, V. (2015). Tourism at risk: A review of risk and perceived risk in tourism. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 3(2), 1-21.
Zhang, H., Fu, X., Cai, L. A., & Lu, L. (2014). Destination image and tourist loyalty: A meta-analysis. Tourism Management, 40, 213-223.
Downloads
Published
How to Cite
Issue
Section
License
I confirm that the work is original (of my/our authorship), and that it will not be submitted to other journals or publications until the final resolution of the review process in PASOS, RTPC.
I authorize the publication of my work by PASOS, PSTN of free and open access in any of the formats that I deem appropriate, for an indefinite period of time and as a non-remunerated collaboration.
Likewise, the author(s) understands that the published work may be linked or deposited on any server or included in other publications (republication), provided that the new place and/or new edition references the original publication and acknowledges the authorship and copyright ownership of PASOS RTPC publications.
Authors understand that a plagiarism-self-plagiarism check will be performed, and the article may be removed at any time from the editorial flow.
