Exploración de la intención de los turistas de utilizar aplicaciones turísticas inteligentes
DOI:
https://doi.org/10.25145/j.pasos.2025.23.006Palabras clave:
App, Turismo inteligente, Marketing de destinos, Intención de uso, UTAUT2Resumen
El presente estudio investiga la intención de los turistas de usar aplicaciones durante sus viajes y los factores que influyen en dicha intención. Aunque diversos estudios han abordado la adopción de distintas tecnologías, apenas se ha estudiado el comportamiento de los turistas con el conjunto de tecnologías con funcionalidades de un destino inteligente. Para ello, se ha contrastado un modelo basado en el modelo teórico de la UTAUT2 para comprender las motivaciones para la adopción de estas aplicaciones. Se ha realizado una encuesta online con 107 respuestas. El modelo fue testado usando ecuaciones estructurales mediante PLS. Los resultados sugieren que la expectativa de resultado, el hábito y los factores condicionantes influyen positivamente en la intención de uso de las aplicaciones turísticas. Sin embargo, no se puede confirmar que la expectativa de esfuerzo, la influencia social, la motivación hedónica y la relación valor/precio, afecten a la intención de uso. También se discuten posibles implicaciones prácticas para desarrolladores y gestores de destinos turísticos.
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- PASOS. Revista de Turismo y Patrimonio Cultural
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- Instituto Universitario de Investigación Social y Turismo. Universidad de La Laguna (España) - Instituto Universitario da Maia ISMAI (Portugal)
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Derechos de autor 2024 Tatiana David-Negre, Desiderio Gutiérrez Taño
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0.
Confirmo que el trabajo es original (de mi/nuestra autoría), y que no se someterá a otras revistas o publicaciones hasta la resolución definitiva del proceso de revisión en PASOS, RTPC.
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