Managing Tourism – A Missing Element?

Gestión turística ¿asignatura pendiente?

Autores/as

DOI:

https://doi.org/10.25145/j.pasos.2022.20.018

Palabras clave:

Gestión integral, Destinos turísticos, TALC, Ciclo de vida, Adaptación al cambio, Resiliencia, Sobreturismo

Resumen

Se habla mucho de la gestión turístico más se ejerce poco. Se utiliza el modelo TALC (Butler 1980) como gran angular para explorar algunos de los temas problemáticos enfrentados por la mayoría de los destinos turísticos en la actualidad (pre-COVID). Se centra en algunos aspectos básicos del modelo TALC como son la capacidad de carga y otras fuerzas endógenas o externas desencadenantes de cambios determinantes en los destinos turísticos. Se argumenta asimismo que exista cierta reticencia por parte de muchos stakeholders, sobre todo los elementos políticos a la hora de gestionar para la sostenibilidad, hecho que aboca a muchos destinos al sobreturismo y a la pérdida de calidad de vida. Hace falta visibilizar el papel político como cuarta pata de la sostenibilidad, ya que, sin voluntad política, todo esfuerzo hacia la sostenibilidad termine fracasando. Hace falta asimismo redefinir la escala y la calidad del turismo ofrecido además de medir el éxito de un destino según parámetros muy distintos a los cuantitativos (números de turistas y cantidad bruta del gasto turístico) que se han utilizado en la época pre-pandémica: es decir, gestionar hacia la sostenibilidad y la seguridad, claves del éxito en el futuro post-COVID.

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Biografía del autor/a

Richard Butler, University of Strathclyde

Emeritus Professor and UNWTO Ulysses Laureate 2016, Strathclyde University, Glasgow, Scotland.

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Publicado

2022-03-08

Cómo citar

Butler, R. (2022). Managing Tourism – A Missing Element? Gestión turística ¿asignatura pendiente?. PASOS Revista De Turismo Y Patrimonio Cultural, 20(2), 255–263. https://doi.org/10.25145/j.pasos.2022.20.018